In January 2022 we launched our new booking widget. Our old widget has faithfully and reliably processed millions of bookings over the years

Saying farewell to the old booking widget

Our ambition is to build the market's leading booking experience and constantly push the boundaries of technical innovation. To do this we ...

Moving to the new widget

Get your first £3000 fee-free when signing up to eola before end of the year! Join our new initiative by start taking bookings with the eola

Start taking bookings via the eola platform before the 31st December, 2020, and you will get the first £3000 of bookings free from any associated eola fee within the first 6 months of you signing up.

Sign-up before the end of February and get £3000 in fee-free bookings

Reflecting on the year so far After summer we usually take a moment to reflect and plan for the year ahead. It is safe to say 2022 has been

It is safe to say 2022 has been turbulent and in light of the new and complex challenges the industry faces we have increased our investment into eola. As such, we wanted to share some of what we have delivered this year and our intentions for next.

Product update October 2022

We are delighted to announce that the eola GBR Series is returning in summer 2022, with the first race taking place at the end of April. The

We are delighted to announce that the eola GBR Series is returning in summer 2022, with the first race taking place at the end of April. The outdoor races will kick off with a double weekend at Llandudno Ski Centre on Saturday, 30th and Sunday, 31st April. The start of ...

PRESS RELEASE: eola GBR series returns summer 2022

As a business offering great experiences, you already have plenty to talk about - it’s just a matter of writing it down!

Promote your experience business with a blog

A successful blog should be updated regularly with relevant, meaningful content, which offers genuinely valuable information to your readers. The best and most efficient way to do this is to build a content plan.

Writing effective blog posts for your experience business

Content is extremely important in the age of technology, here are our top tips to help you create well-performing content!

How to build a content plan for experience businesses

Building a content plan

eola was delighted to support Essex ActivAte, which got thousands of children and young people moving over the Easter holidays.

Active Essex's Easter programme succeeded in getting thousands of children and young people moving over the school holidays. eola was delighted to once provide an online booking system for the programme free-of-charge, after first supporting Active Essex in 2021. Delivered by Active Essex in partnership with Essex County Council and ...

Active Essex holiday programme gets thousands of young people moving

Do you want to build stronger relationships with your customers? With eola, adding memberships to your business couldn't be simpler.

Do you want to build stronger, longer lasting relationships with your customers? Memberships are an invaluable tool to increase the lifetime value of every customer and build more predictability in your revenue.

Adding memberships to your business

Before you put pen to paper, it’s worth thinking about what kind of content is going to work best for your business.

Which type of blog post works best for your experience business?

Generally speaking, online articles will fit into five broad categories. Knowing in advance which category you’re writing for will help keep your writing on track and focused.

Choosing the right type of blog post to promote your activity business

Memberships can diversify your revenue stream and help build a more stable base for your business.

When working seamlessly with rental- and activity-based services - as they do in eola’s booking and business management system - memberships can diversify your revenue stream and help build a more stable base for your business.

5 ways memberships can amplify your experience businesses

By integrating seamlessly with Facebook Pixel, eola allows you to directly measure the impact of social media advertising on bookings.

We’re delighted to announce that eola now supports Facebook Pixel! By integrating seamlessly with Facebook Pixel, eola allows partner businesses to directly measure the impact of social media advertising campaigns on bookings, as well as build custom audiences and optimised campaigns. How does Facebook Pixel work? When someone visits your ...

Good news! eola now supports Facebook Pixel integration

If you run an activity business, potential customers will be looking at your website for information and inspiration. A blog can be a powerf

If you run an activity business, potential customers will be looking at your website for information and inspiration. A blog can be a powerful marketing tool for helping people discover your business and make a booking. Here are five ways a blog can help your business. Build SEO SEO stands ...

5 reasons blogging is a powerful tool for activity businesses

eola is excited to announce its new official partnership with Surfing England , co-sponsoring their Junior Surf Series for the next three ye

eola is excited to announce its new official partnership with Surfing England , co-sponsoring their Junior Surf Series for the next three years together with fellow co-sponsor Animal. The Junior Surf Series will bring together young surfers to compete, as well as provide training to enable more clubs to run ...

PRESS RELEASE: eola announces partnership with Surfing England

We are thrilled to announce the launch of our customer facing booking products, entirely in Welsh, this St David's Day. eola offers a comple

We are thrilled to announce the launch of our customer facing booking products, entirely in Welsh, this St David's Day. eola offers a complete booking and management system for experience providers across the UK and abroad. Our system, which has initially been offered in English, now launches with a new ...

PRESS RELEASE: eola launches Welsh language option in time for St David’s Day

Rentals open up your business to more experienced customers who want to explore without supervision.

Experiences are the bedrock of your business, but not every adventure needs a guide. Rentals open up your business to more experienced customers who want to explore without supervision.

Rentals: Maximise your efficiency

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base.

Growing your following on social media organically

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base and boost brand awareness.

Growing your activity centre's social media engagement

Though it may not seem like it, a virtual shopping basket is a powerful tool for growing your revenue. Find out how in our blog.

Encourage multiple bookings with the eola shopping basket

Of the many upgrades made to the eola booking widget in our recent redesign, one of the most important additions was the shopping basket. In this article, product manager Jamie outlines the challenges involved in bringing our shopping basket to fruition, and most importantly how you can use it to ...

Virtual shopping baskets: Drive multiple bookings

Rentals are now live in the new widget, enabling you to maximise return from your equipment.

eola update | Rentals are now live in the new widget, enabling you to maximise return from your equipment.

January product update

At eola, we use Stripe, a Level 1 PCI-certified payment processing platform. So your customers’ information is highly secure.

At eola, we use Stripe as our payment processing platform. Stripe is Level 1 PCI-certified – the highest level attainable. When one of your customers pays with eola, we don’t actually touch their card details in any way; all the handling, storing and validating is carried out by Stripe. As a result, your customers’ payment information is only handled by one of the most closely monitored payment platforms in the world.

A guide to PCI compliance with eola

Find out about the benefits and limitations of the three major social media platforms for experience businesses and activity centres.

Which social media platform is right for my business?

Take bookings directly from your website with the new and improved eola booking widget.

85% of bookings come outside of working hours. The eola booking widget handles the entire booking process for you 24/7, from prospect to payment, via your own website.

Your business, your bookings

Booking an adventure shouldn't be one. The new eola booking widget provides a simple, powerful booking experience to your customers.

The new booking widget gives your customers a simple yet powerful booking experience, with smarter features and an improved experience on mobile devices.

Say hello to the new eola booking widget

Read our top SEO tips to get your eola marketplace page to the top of search engine results.

The eola marketplace aims to get more people outdoors and experiencing new adventures. Powered by the eola booking system, the marketplace makes it easier for customers to find new experiences, and ensures real-time availability and faster-than-ever booking flows.

How to improve your eola marketplace SEO

As we look ahead to 2022, find out how we intend to shape the eola platform to support your business.

It’s been a busy summer for eola! Having substantially grown our team, we launched some significant upgrades to our technology.

Our plans for the year ahead

A good social media strategy doesn’t have to be complicated. Find out how to make the most of social media for your activity centre!

A good social media strategy doesn’t have to be complicated. By setting aside some time each week to plan regular posts, you can reap huge rewards in terms of growth and customer engagement.

5 benefits of social media for experience businesses

We are thrilled to announce that John Lake, Chief Commercial Officer at Seedrs, has recently been appointed to the eola board of directors.

We are thrilled to announce that John Lake, Chief Commercial Officer at Seedrs, has recently been appointed to the eola board of directors. Following our £2 million funding round led by Pentech Ventures, John will be an invaluable asset as we enter our next stage of growth. Callum Hemsley, CEO ...

PRESS RELEASE: Seedrs CCO John Lake joins eola board

At eola, our mission is to make our customers' lives easier. That’s why we’ve recently been rebuilding our online booking flow.

At eola, our mission is to make our customers' lives easier. That’s why we’ve recently been rebuilding the online booking flow from the bottom up.

Creating a new booking experience

We built eola based on conversations and feedback we've gotten from ski centres and similar businesses to help make processes simple and streamlined. Our mission is to make it easy to manage day-to-day admin via one beautifully simple platform.

The business management platform for ski centres

The eola GBR Series returns in 2021 with the first race taking place on 3rd July at Norwich, after a year off due to the pandemic last summe

The eola GBR Series returns in 2021 with the first race taking place on 3rd July at Norwich, after a year off due to the pandemic last summer. This is the first year in which the GBR Series will be supported by booking and management system providers, eola , who ...

PRESS RELEASE: eola GBR Series returns this summer

Today we're thrilled to announce we have closed a £2 million funding round led by Pentech Ventures, with participation from Techstars and a

eola raises £2 million in investment

Today we're thrilled to announce we have closed a £2 million funding round led by Pentech Ventures, with participation from Techstars and a number of leaders in travel and technology. Our goal is to provide cutting-edge operations technology to experience providers in the UK and beyond. From hiking tours in ...

PRESS RELEASE: eola announces 2 million fundraise success

In our continued efforts to keep all of our users’ accounts secure as possible, eola has ramped up its measures.

In our continued efforts to keep all of our users’ accounts as secure as possible, eola has ramped up its measures. We want to make sure that your passwords are strong enough to minimise their vulnerability to hackers.

Password security and safety

Our goal when building the eola platform was to create a fast, safe and easy-to-use system. In order to keep your payments completely secure, eola integrates with the payment processor Stripe.

How to set up payments on eola

eola was developed with the goal to ensure a smooth management process for experience providers. This is a step-by-step guide

eola was developed with the goal to ensure a smooth management process for experience providers. Below is a step-by step guide on how to set up your activities on the platform.

How to create an activity on the eola platform

We understand the importance of having a clear and simple calendar to keep yourself organised and up-to-date.

We understand the importance of having a clear and simple calendar to keep yourself organised and up-to-date on all of your bookings. It is the quickest way to get an overview of your workday, and see what you have coming up.

How to use your eola calendar

We're happy to announce that eola has been named as one of the winners in the prestigious One Planet Awards in the Startup of the Year Busin

We're happy to announce that eola has been named as one of the winners in the prestigious One Planet Awards in the Startup of the Year Business Cloud/SaaS category. The One Planet Awards is the world’s premier awards program honoring best in business and professional excellence in every industry from ...

PRESS RELEASE: eola wins silver in the 2020 One Planet Awards Startup of the Year category

eola has been designed to be easy to use from start to finish. It shortens and clarifies the customers booking journey.

We know how important the customer experience is for outlets looking to increase revenue and modernise their booking processes. A great system will increase conversion, and save you lots of time.

The customer experience - booking an activity

We need to prepare for when this period ends and that people will have a huge pent-up need for new adventures, activities, and experiences

We need to focus on preparing for when this period ends and the fact that people will have a huge pent-up need for new adventures, activities, and experiences. Blogging is a great way to keep your customers engaged and to add value.

Why this is a good time to start blogging

Understandably the coronavirus outbreak is unsettling for many businesses. The UK government has announced many loans, grants, tax relief an

Understandably the coronavirus outbreak is unsettling for many businesses. The UK government has announced many loans, grants, tax relief and wage support to help businesses through this pandemic. With the constant changes and updates, it is difficult to know which resources are current and relevant. We have therefore provided an ...

Covid-19: Government support resources

In these unprecedented times when our entire industry is heavily affected by the current lockdowns and quarantines, we need to get creative.

How and why to push vouchers

During these unprecedented times, when our entire industry is heavily affected by the current lockdowns and quarantines, we need to get creative in new ways. One way to keep a revenue stream going, while helping people to stay hopeful and engaged, is through voucher sales.

How and why to push vouchers right now

The UK is now on lockdown. That means no foot traffic, and your business now has to function entirely through its online presence. I'm Dan,

Get tech savvy during COVID

The UK is now on lockdown. That means no foot traffic, and your business now has to function entirely through its online presence.

3 ways to improve your site today

What to think about in these difficult times to protect your business. We continue to support our partners, so let's stay strong together.

Protecting your business - Corvid-19

We've collected some tangible ideas and suggestions from team eola on how to stay safe and protect your business. We will as always continue to support our partners, so let's stay strong together.

Protecting your business during the Covid-19 outbreak

During this difficult time it can be easy to feel overwhelmed. Overwhelmed by information on the best course of action - to protect our families, our businesses, our livelihoods.

During this difficult time it can be easy to feel overwhelmed. Overwhelmed by information on the best course of action - to protect our families, our businesses, our livelihoods. I’m sure, like me, putting plans in place to combat this has been keeping many of you busy late into the night.

A message from Callum - CEO

Snowsport England , Snowsport Scotland and Snowsport Wales have confirmed a partnership with activity booking platform, eola , which will se

Snowsport England , Snowsport Scotland and Snowsport Wales have confirmed a partnership with activity booking platform, eola , which will see them become the headline sponsor for the GBR ski race Series from 2020. The eola GBR Series 2020 brings the highest level of ski racing on UK artificial slopes. ...

PRESS RELEASE: eola become headline sponsor for GBR Series from 2020

Using imagery is essential in convincing your customers to make a booking. The goal is to evoke emotion and trigger their imagination

Images are very powerful tools to inspire and engage your customers. They can even be essential in convincing your customers to make a booking or buy a voucher. The goal is to evoke emotion and trigger their imagination to make a lasting impression

How to use images to inspire and engage

Images are very powerful tools to both describe your activities and inspire your customers. We've listed a few things that will help you

How to use activity images on the eola platform

Images are great tools to both describe your activities and inspire your customers. We've listed a few things that will help you choose the best images to engage your customers and increase your bookings.

Image guidelines for the eola platform

Why use online reviews? Well today online reviews are actually one of the most powerful factors affecting our buying decisions.

Academy