Get ahead of the busy season and boost your activity centre's revenue with these simple and effective strategies.

Sell more activities this Easter

Easter holidays are a golden opportunity for activity centres to attract families looking for memorable experiences. This period is a critical time for operators to differentiate their offerings, optimise their marketing strategies, and streamline their booking processes ahead of the busy summer season ahead. Here are six simple but super effective steps to help your activity centre make the most out of the Easter season.

Handling waivers in the activity industry just got easier - Here are our top tips to make waivers less stressful and time consuming!

Dos and don'ts when writing waivers for your activities

Waivers and questionnaires are crucial in the activity and experience industry, not only to ensure participant safety but also to protect your business. However, we all know stressful and time consuming the process of putting together these documents can be. But fear not - handling waiver in the activity industry just got easier! Here’s our concise guide of basic do’s and don’ts when writing waivers:

Dos & don'ts when writing waivers for your activities

A woman kneeling on a yellow paddleboard on a calm river lined with trees

A checklist for choosing a booking system for your activity business, from phone bookings and payments to waivers, staff and fees.

What to look for in an activity booking system

A checklist of what to look for when you choose a booking system for your activity business, with how eola handles each point.

What to look for in a booking system for your activity business

A stressful part of managing an activity business is keeping track of waivers and questionnaires - here's the easiest way to do it!

Waivers and questionnaires in the activity industry

In the world of activity and experience businesses, waivers and questionnaires are critical. They protect businesses legally and help tailor services to individual needs. However, managing these documents can often be cumbersome, leading to inefficiencies and frustration for instructors and team members.

Streamlining waivers and questionnaires in the activity industry

A child doing archery at an outdoor activity centre

What memberships do for activity businesses, whether they suit what you offer, and how to set up one that people want to buy.

Memberships for activity businesses: are they worth it?

Memberships turn one-off visitors into regulars who pay every month. Here’s what they do for your business, whether they suit what you offer, and what makes one people want.

Valentine's Day presents a golden opportunity for activity and experience providers to boost sales and thrive. Here's how you can do that:

Sell more experiences this Valentine's Day

Valentine's Day presents a golden opportunity for activity and experience providers to stand out and thrive. It's a time when the air is filled with romance, offering a perfect backdrop for unique and memorable experiences. 

In this blog post, we'll explore effective strategies to captivate your target audience and make the most of Valentine's Day!

Sell more experiences this Valentine's Day: Here's how

The solution for activity centres is here! No more juggling online bookings and in-person activity bookings on different systems!

Online and in-person bookings all in one

In the dynamic world of activity centres, managing bookings can be a complex juggling act. From kayak rentals to climbing classes, each booking is a step towards success. But what if managing these bookings – both online and in-person – could be simple? That's where eola's card readers come in: they connect to your centre's eola account.

Online and in-person bookings all in one: The solution for activity centres!

A group white water rafting through rapids in an orange raft

How eola helps rafting centres get waivers signed before the day, keep track of rafts and guides, and fill more trips all year round.

A booking system made for rafting operators

Waivers signed before the day, rafts and guides that never double-book, and bookings that keep coming in out of season. Here’s how eola works for rafting centres.

Memberships are a crucial feature every activity booking software should offer, find out how to leverage them as an activity centre!

Why January is a prime time to offer memberships

As the new year rolls in, it brings with it a wave of enthusiasm and resolutions. January, often associated with fresh starts and new goals, is the perfect time for activity and experience providers to capitalise on this momentum by offering memberships. Here's why:

Generate extra cash during the slow season with these fool-proof tools that will help your activity center thrive!

3 tools to increase your centre's revenue this season

In this post, we'll explore three tools that can make a real difference to your activity centre throughout the year, and especially during slower months.

3 tools that will increase your centre's revenue this season

Illustration of a phone showing booking steps to sign disclaimers, fill in an About you form and invite participants

What to check before you choose a booking system: GDPR terms, PCI DSS and card payments, staff logins and getting your data back.

Booking system data security: what to check

GDPR, PCI DSS, card payments and staff logins: what to check before you trust a booking system with your customers’ data, and how eola handles each.

How to check a booking system protects your customers’ data

Group paddleboarding at Ardingly Activity Centre with a Book now button and a new booking notification

How activity businesses can use social media to get more bookings: what to post, booking links, reviews, giveaways, influencers and paid ads.

Social media for activity businesses: get more bookings

What social media does for an activity business, and practical ways to turn followers into bookings, from booking links and reviews to giveaways and ads.

How to use social media to get more bookings

Discover how Big Green Adventures doubled bookings & revenue with eola's activities booking platform. Read their success story now. #Cornwall #watersports

Big Green Adventures doubles bookings in Cornwall

After years of surfing and coaching around the world Dale Unnuk founded the Big Green Adventures in 2011. Before eola, the team relied on paper diaries and spent countless days running ...

How Big Green Adventures saved time and doubled bookings with eola

Learn from a seasoned industry professional on how to navigate the busy season in the outdoor activity industry.

An Efficiency Guide for Outdoor Activity Centres

Hello, fellow adventurers! Owen here, reminiscing about my days navigating the thrilling rapids of managing outdoor activity companies. Those peak seasons were always a wild ride - a non-stop rush of customers, scheduling, and constant movement. It was a journey, but without the right preparation, it could feel a bit ...

Thriving in the digital age: A guide for outdoor activity centres

Discover 10 exciting event ideas to boost engagement and business at your activity centre this summer.

Top 10 Event Ideas for Your Activity Centre

Hello, fellow adventurers! As the summer sun starts to sizzle, it's time to turn up the heat at your activity centre. Hosting events is not just about filling up your calendar; it's about building a vibrant community, driving repeat business, and creating a treasure trove of content for future marketing ...

Summer success: Top 10 event ideas for your activity centre

Seven ways to fill your activity centre this summer, from promotions and social media to local partnerships, Google listings and reviews.

7 ways to boost your activity centre's summer bookings

Discover seven effective strategies to maximise your outdoor activity centre's bookings this summer. Learn how to use promotions, social media, local collaborations, newsletters, last-minute deals, Google listings, and online reviews to drive growth and customer satisfaction.

Summer success: 7 strategies to boost your activity centre's bookings

How AI can help activity centres save time, improve customer service, write engaging content and make better decisions.

Outdoor Activities: Harnessing AI for Growth

Explore the transformative power of AI in the outdoor activity industry. Learn how AI can optimise operations, enhance customer service, personalise experiences, boost safety, drive strategic decisions, and create engaging content. Discover how AI can drive efficiency, reduce costs, and fuel growth for your activity centre

How can AI be used in the activity and leisure industry?

Switch on the Content writer and eola AI writes taglines, highlights and search descriptions for your booking page and products, from your own details.

Content writer: eola AI writes your booking page copy

Switch on the Content writer and eola AI writes taglines, highlights and search descriptions for your booking page and every product, from the details you’ve already added.

Laptop, open notebook, pen and a cup of coffee on a wooden table

Plan your blog, pick the right type of post, write it well and link it to your booking widget. A practical guide for activity and experience businesses.

How to write blog posts for your activity business

A practical guide to planning, writing and linking blog posts that bring in bookings, with examples from activity businesses.

eola was delighted to support Essex ActivAte, which got thousands of children and young people moving over the Easter holidays.

Active Essex holiday programme gets young people moving

Active Essex's Easter programme succeeded in getting thousands of children and young people moving over the school holidays. eola was delighted to once provide an online booking system for the programme free-of-charge, after first supporting Active Essex in 2021. Delivered by Active Essex in partnership with Essex County Council and ...

Active Essex holiday programme gets thousands of young people moving

A code symbol next to the eola booking widget on two phones

Add your Facebook Pixel to your eola booking widget to see which Facebook and Instagram ads lead to bookings, and what they were worth.

Facebook Pixel on eola: track bookings from your ads

Add your Facebook Pixel to your booking widget and see which Facebook and Instagram ads lead to bookings, and what those bookings were worth.

Facebook Pixel: see which ads lead to bookings

Woman sitting on a log with a laptop, with mountains and trees behind her

A blog brings activity businesses bookings from Google, answers customer questions before they ring, and the off-season is the best time to start one.

Why your activity business should start a blog

How a blog brings in bookings from search, answers the questions your customers already ask, and why the quieter months are the time to start.

Rentals open up your business to more experienced customers who want to explore without supervision.

Rentals: maximise your efficiency

Experiences are the bedrock of your business, but not every adventure needs a guide. Rentals open up your business to more experienced customers who want to explore without supervision.

Rentals: Maximise your efficiency

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base.

Growing your following on social media organically

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base and boost brand awareness.

Growing your activity centre's social media engagement

Though it may not seem like it, a virtual shopping basket is a powerful tool for growing your revenue. Find out how in our blog.

Encourage multiple bookings with the eola shopping basket

Of the many upgrades made to the eola booking widget in our recent redesign, one of the most important additions was the shopping basket. In this article, product manager Jamie outlines the challenges involved in bringing our shopping basket to fruition, and most importantly how you can use it to ...

Virtual shopping baskets: Drive multiple bookings

Find out about the benefits and limitations of the three major social media platforms for experience businesses and activity centres.

Which social media platform is right for my business?

Today we're thrilled to announce we have closed a £2 million funding round led by Pentech Ventures, with participation from Techstars and a

eola raises £2 million in investment

Today we're thrilled to announce we have closed a £2 million funding round led by Pentech Ventures, with participation from Techstars and a number of leaders in travel and technology. Our goal is to provide cutting-edge operations technology to experience providers in the UK and beyond. From hiking tours in ...

PRESS RELEASE: eola announces 2 million fundraise success

In our continued efforts to keep all of our users’ accounts secure as possible, eola has ramped up its measures.

Password security and safety on eola

In our continued efforts to keep all of our users’ accounts as secure as possible, eola has ramped up its measures. We want to make sure that your passwords are strong enough to minimise their vulnerability to hackers.

Password security and safety

A person sitting on a rock above crashing waves, holding a phone

Set up Stripe, see the fees, take card, Apple Pay, Google Pay, cash and card reader payments, and understand payouts and refunds on eola.

How to take payments on eola

Everything about taking payments on eola: setting up Stripe, fees, Apple Pay and Google Pay, the card reader at your front desk, payment links, deposits, invoices, payouts and refunds.

How to take payments on eola: Stripe, payouts, fees and refunds

eola was developed with the goal to ensure a smooth management process for experience providers. This is a step-by-step guide

How to create an activity on eola

eola was developed with the goal to ensure a smooth management process for experience providers. Below is a step-by step guide on how to set up your activities on the platform.

How to create an activity on the eola platform

We understand the importance of having a clear and simple calendar to keep yourself organised and up-to-date.

How to use your eola calendar

We understand the importance of having a clear and simple calendar to keep yourself organised and up-to-date on all of your bookings. It is the quickest way to get an overview of your workday, and see what you have coming up.

A woman with a laptop sitting on the edge of a sailing boat on a sunny day

A walk through the eola booking widget: product pages, basket, checkout, Apple Pay and Google Pay, waivers and questionnaires, and the emails that follow.

The eola booking widget: what customers see

From the Book now button to the confirmation email: a step-by-step look at what your customers see when they book through the eola booking widget.

The eola booking widget: what your customers see when they book

Most customers find and book your business online. Here are three ways to improve your website today: speed, navigation and content.

3 ways to improve your activity centre website today

Most customers find and book your business online, so your website does a lot of your selling. Here are three ways to improve it today.

3 ways to improve your site today

Using imagery is essential in convincing your customers to make a booking. The goal is to evoke emotion and trigger their imagination

How to use images to inspire and engage

Images are very powerful tools to inspire and engage your customers. They can even be essential in convincing your customers to make a booking or buy a voucher. The goal is to evoke emotion and trigger their imagination to make a lasting impression

Images are very powerful tools to both describe your activities and inspire your customers. We've listed a few things that will help you

How to use activity images on the eola platform

Images are great tools to both describe your activities and inspire your customers. We've listed a few things that will help you choose the best images to engage your customers and increase your bookings.

Image guidelines for the eola platform

A woman on a laptop by a lake with a five-star review speech bubble

Why reviews matter for activity businesses, where to collect them and how to ask every customer, plus how eola can ask for you after each visit.

How to get more online reviews for your activity business

Reviews tell new customers your activity is worth booking. Here’s where to collect them, how to ask every customer, and how eola can ask for you.

Can customer complaints actually have positive effects in the end? And in that case when and how? Here's a few tips on what to think about.

How to manage bad online reviews

Can customer complaints actually have positive effects in the end? Here's a few tips on what to think about when managing bad reviews.

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