Pre-summer checklist for activity centres

The summer season is here, and it’s crucial to get your activity and experience business ready for the influx of eager customers. To help you prepare for the busy summer season, we’ve put together a pre-summer checklist that will ensure you’re set up for a successful and profitable summer. Follow these steps to maximise your bookings, streamline your operations, and reach new customers!

1. Update your activities’ descriptions and images

First impressions matter, especially online, and a small change can go a long way when it comes to being found on Google.

Take some time to refresh your activity descriptions and images. Update your activity descriptions using relevant keywords and add new images that show off the fun and excitement you offer. Use high-quality photos that highlight what makes your activities special and give people a glimpse of the adventure waiting for them!

This not only attracts more bookings but also improves your online presence and engagement.

2. Update your website and calendar with your summer availability

Summer is a busy time, and people are looking for exciting activities to fill their schedules. Make sure your website and calendar are up-to-date with your summer schedule. When possible, add more availability to your calendar to accommodate the summer excitement and go through your instructor schedules to make sure everyone is one the same page.

3. Ensure you’re using our most valuable tools

Make the most of eola’s powerful tools to streamline your operations and make your life easier. Features such as resource and instructor management automate and simplify your process, allowing you to run your business smoothly by preventing any scheduling or availability conflicts. These tools work behind the scenes, so you can focus on running your activities without any hiccups!

By leveraging eola's features, you can focus on delivering exceptional experiences to your customers without having to worry about the admin.

4. Get a card reader for your business

A card reader can be a game-changer for your activity business, especially during the busy summer season. It allows you to take walk-in bookings and rent out spare gear that isn’t being used on classes throughout the day, making it easy for customers to make payments on the spot. The eola card reader syncs with your eola calendar so you can keep track of all your bookings in one place.

This not only boosts your revenue but also ensures you're on top of your bookings and always know your availability. Easy payments mean happier customers and more revenue for you!

5. Join the eola Marketplace!

Expand your reach and attract new customers by joining the eola marketplace. The platform connects you with a broad audience of enthusiasts looking for activities to do this summer. By showcasing your activities on the eola marketplace, you gain visibility and access to a wider community of potential customers. It’s an excellent way to grow your business and ensure you’re fully booked throughout the season.

By following this pre-summer checklist, you can ensure your business is well-prepared for the busy season ahead. Updating your descriptions and availability, making the most of eola’s tools, integrating a card reader, and joining the eola marketplace will set you up for success!

Check out more tips on how to grow you activity centre in 2024 here: How to prep your activity business for the busy season and Choosing a booking system for your activity business in 2024.

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