How to prep your activity business for the busy season

by Rita Costa

As the busy season approaches, activity providers and activity centres across the UK are looking for ways to streamline operations and boost revenue. With the right strategies and tools, you can set your business up for a successful season. Here’s how to get started:

1. Start selling vouchers

Offering vouchers is a strategic move for any activity business looking to increase its revenue before the busy season kicks off. Vouchers not only secure early income but also attract new customers and retain existing ones. They are perfect for gift experiences, early bookings, and special offers.

2. Set up memberships

Memberships are a game-changer for activity centres seeking steady revenue streams. They encourage repeat visits and foster a sense of community among your customers. With the right booking system, managing memberships becomes effortless, allowing you to offer exclusive deals and retain a loyal customer base.

3. Easy and quick check-ins

The implementation of QR code check-ins can revolutionise your check-in process, making it faster and more efficient. This not only improves the customer experience by reducing wait times but also simplifies the workload for your staff, allowing them to focus on delivering exceptional service.

4. Automated waivers and questionnaires

Utilising AI to check waivers and questionnaires not only minimises human error but also speeds up the onboarding process for your activities. This tech-savvy approach ensures all safety measures are met, allowing your instructors to focus on what they do best – providing a memorable experience for participants.

5. Save time with an AI helper

Updating your activity listings and keeping your content engaging can be a time-consuming task. An AI content writer can streamline this process by generating creative and well-performing descriptions for your activities, ensuring your offerings are always fresh and appealing to new and returning customers alike.

6. Choose the right booking system

Finding a booking system that caters to the unique needs of your team and your customers is crucial. Now is the ideal time to switch to a system that not only promotes business growth but also ensures a stress-free work environment for your team and smooth booking experiences for your customers. eola is an excellent choice, offering features specifically designed for the activity and experience industry in the UK, and designed with your team and your customers in mind.

Learn more about how eola can help your business thrive this year!


Check out more tips on how to grow you activity centre in 2024 here:  Choosing a booking system for your activity business in 2024: 10 must-have features! and 3 tools that will increase your centre's revenue this season.

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