Memberships can diversify your revenue stream and help build a more stable base for your business.

Over the last decade, subscription-based memberships have become more and more popular with experience businesses and activity centres. When working seamlessly with rental- and activity-based services - as they do in eola’s booking and business management system - memberships can diversify your revenue stream and help build a more stable base for your business.

Here are five key ways memberships can help grow your experience business.

Businesses built on a bookings-based revenue model are inherently flexible, but the flip side of that flexibility is exposure to seasonal shifts in demand. Particularly for outdoors activities and businesses in tourist hotspots, memberships can provide a source of stable revenue in less busy months, and encourage bookings in otherwise quieter periods.

Experience businesses have the potential to be so much more than a series of transactions. Memberships can encourage customers to enter into a richer, more long-term relationship with your business, and help build a community around it. The organic word-of-mouth marketing generated by such a community can be invaluable.

Why do people commit to a gym membership, rather than just paying for the gym whenever they feel like going? Because in exchange for an upfront commitment, they can get stronger and fitter over a period of months or years. In the same way, customers who purchase a membership for your business can build upon their skill set over a long period of time. What’s more, they can do so at a potentially cheaper overall cost, in exchange for the upfront commitment.

Whilst taster sessions are fantastic entry points, offering memberships allows you to develop a series of experiences that go beyond merely the introductory. Tapping into a more stable revenue stream enables you to plan a more intensive series of courses or activity streams, adjusted for ability and experience. This opens up your business to more in-depth, enjoyable experiences for you and/or your instructors.

Once a customer has bought into your business via a membership, they are likely to be much more open to upgrading their experience via add-ons and other members-only perks. Not every business is the same - with eola’s memberships product, these perks can take whatever form you prefer. Whether that’s discounted activities or equipment rentals, or even free access to certain experiences, you can set up your memberships and accompanying perks however you see fit.

When working seamlessly with rental- and activity-based services - as they do in eola’s booking and business management system - memberships can diversify your revenue stream and help build a more stable base for your business.

5 ways memberships can amplify your experience businesses

By integrating seamlessly with Facebook Pixel, eola allows you to directly measure the impact of social media advertising on bookings.

We’re delighted to announce that eola now supports Facebook Pixel!

By integrating seamlessly with Facebook Pixel, eola allows partner businesses to directly measure the impact of social media advertising campaigns on bookings, as well as build custom audiences and optimised campaigns.

When someone visits your website via an advert on either Facebook or Instagram, any actions they take, such as making a booking via the eola booking widget, can be tracked by the Facebook Pixel. You can review this data via Facebook Business Manager, and see how effectively your adverts are driving bookings.

You’ll be able to retarget people that have previously interacted with your website building a Custom Audience. As more and more social media leads convert into booked customers, Facebook will develop an understanding of your audience, and optimise the delivery of adverts. This will lead to more bookings long-term, with no extra work on your behalf.

“Our goal is to provide our customers with all the tools they need to not only take bookings and manage their businesses, but grow them too. Facebook Pixel is a great tool for boosting the efficiency of your online advertising, and we’re thrilled to now offer integrated Facebook Pixel tracking.”

Once you’re set up, you can review all your analytics data via Facebook Business Manager. For more information, take a look at Facebook’s handy guide.

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We’re delighted to announce that eola now supports Facebook Pixel! By integrating seamlessly with Facebook Pixel, eola allows partner businesses to directly measure the impact of social media advertising campaigns on bookings, as well as build custom audiences and optimised campaigns. How does Facebook Pixel work? When someone visits your ...

Good news! eola now supports Facebook Pixel integration

How does Facebook Pixel work?

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