eola was delighted to support Essex ActivAte, which got thousands of children and young people moving over the Easter holidays.

Active Essex holiday programme gets young people moving

Active Essex's 'Essex ActivAte' holiday programme succeeded in getting thousands of children and young people moving over the Easter holidays. eola was delighted to once provide an online booking system for the programme, after first supporting Active Essex in 2021.

Delivered by Active Essex in partnership with Essex County Council and Thurrock Council, and on behalf of the Department for Education, Essex ActivAte delivered a variety of fun physical and enrichment activities designed to support the physical and mental wellbeing of primary and secondary school children.

Free clubs were run by over 300 partner businesses, clubs, and hubs across the county for children and young people eligible for benefits-based free school meals, as well as those from low income working families.

This year, we were pleased to have helped facilitate the smooth transaction of more than 4000 bookings.

A number of features of the eola platform made it the ideal fit for Essex ActivAte, including the fact that disclaimers - an important aspect when it comes to working with children - can be digitally signed by customers part of the booking flow. Additionally, eola’s QR code check-in helps facilitate a smooth check-in process, and the platform’s reporting suite meant participants could easily track which activities were the most popular during the program.

“Supporting this fantastic programme of activities is something we are incredibly proud of,” said eola CEO Callum Hemsley.

“Essex ActivAte provides enormous support for so many young people in Essex over the holiday period. To be able to play a small role in bringing this incredible initiative to life was a huge honour for us, and we look forward to continuing to support the programme come the summer holidays.”

“We were so pleased to have worked with eola once again this year,” said Emma Meek, locality officer at Active Essex. “The eola booking platform was an ideal solution for our partner businesses. Using eola helped us facilitate 4000 amazing experiences across the county, making our Easter programme a huge success.”

Essex ActiVate will return during the summer holidays - find out more about upcoming programmes here.

Empowering and Celebrating Women in Sport

Want to see how this could work for your business? Get in touch with our team.

eola is the booking system made for activity and experience providers. Take bookings and payments online, run holiday programmes with every child’s details in one place, and put your activities in front of new customers on the eola marketplace. Book a demo and we’ll show you how eola could work for your business.

Active Essex's Easter programme succeeded in getting thousands of children and young people moving over the school holidays. eola was delighted to once provide an online booking system for the programme free-of-charge, after first supporting Active Essex in 2021. Delivered by Active Essex in partnership with Essex County Council and ...

Active Essex holiday programme gets thousands of young people moving

A code symbol next to the eola booking widget on two phones

Add your Facebook Pixel to your eola booking widget to see which Facebook and Instagram ads lead to bookings, and what they were worth.

Facebook Pixel on eola: track bookings from your ads

Update, November 2026: We’ve cut our booking fee to 2% + VAT, one of the lowest in the industry, so booking with eola now costs less for you and your customers. Any features below that were part of Pro are now available to all our partners. See our new pricing

If you advertise on Facebook or Instagram, you want to know which ads bring in bookings. Add your Facebook Pixel to your eola booking widget and Meta can see when someone who saw your ad visits your widget, adds something to their basket and books.

Once your pixel is added, your booking widget sends three events to Meta:

PageView: someone views a page of your booking widget.

AddToCart: someone adds something to their basket.

Purchase: someone completes their booking. This event includes the basket value and currency.

In Meta Events Manager you can then see which ads led to bookings and what those bookings were worth, build audiences such as people who looked at your widget but didn’t book, and let Meta show your ads to the people most likely to book.

Analytics tracking is part of the Pro plan. You’ll need your own Meta business account with a pixel set up.

In Meta Events Manager, create a pixel for your business if you don’t have one, and copy its pixel ID (a long number).

In eola, go to Toolset > Widget > Widget settings.

Under Widget analytics, paste your pixel ID into the Facebook Pixel field and save.

Data then starts flowing to Meta from your live booking widget. Events Manager shows the events as they come in, so you can check it’s working with a test booking.

Google Analytics too. The same Widget analytics section takes a Google Analytics 4 ID, so you can track bookings there as well.

eola provides the connection. Your ads, audiences and reports are all managed in your Meta account.

Tracking starts from the day you add it. Bookings made before then won’t show in Meta.

Can I track which Facebook and Instagram ads lead to bookings on my eola booking widget?

Yes. Add your Facebook Pixel to your eola booking widget and Meta can see when someone who saw your ad visits your widget, adds to their basket and books.

Which events does the eola booking widget send to Meta?

Three events. PageView, AddToCart and Purchase, and the Purchase event includes the basket value and currency.

Where do I add my Facebook Pixel ID in eola?

In Toolset > Widget > Widget settings. Under Widget analytics, paste your pixel ID into the Facebook Pixel field and save.

Can I track eola widget bookings in Google Analytics 4 as well as Meta?

Yes. The same Widget analytics section takes a Google Analytics 4 ID, so you can track bookings there as well.

eola is the booking system made for activity and experience providers. Take bookings and payments online, see which ads lead to bookings with the Facebook Pixel, and put your activities in front of new customers on the eola marketplace. Book a demo and we’ll show you how eola could work for your business.

Add your Facebook Pixel to your booking widget and see which Facebook and Instagram ads lead to bookings, and what those bookings were worth.

Facebook Pixel: see which ads lead to bookings

What it tracks

How to set it up

Good to know

Questions and answers

Can I track which Facebook and Instagram ads lead to bookings on my eola booking widget?

Which events does the eola booking widget send to Meta?

Where do I add my Facebook Pixel ID in eola?

Can I track eola widget bookings in Google Analytics 4 as well as Meta?

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