Memberships for the activity sector: Are they worth it?

by Rita Costa

Effective membership programmes can take your activity and experience business to the next level this year. Unlock new revenue streams, cultivate a community of enthusiasts, and offer unforgettable experiences with memberships. Here's how:

Rethinking memberships for the adventure industry

For adventure and experience providers, offering membership programs can be a game-changer. These schemes not only open up avenues for increased income but also help in building a devoted community, all while delivering experiences that feel tailor-made for each member.

Why membership plans could be a game changer for your business

  • Community building and networking: Foster a sense of belonging among your customers, encouraging them to connect over shared passions.
  • Customer retention: Regulars are happier and more engaged, boosting overall satisfaction.
  • Steady income: Memberships provide a reliable source of recurring revenue.
  • Word-of-mouth promotion: Satisfied members become advocates for your brand, attracting new customers naturally.

Leveraging memberships to elevate experiences

Elevate your business

Motivate your clients to return by making them feel their investment in your offerings is worthwhile.

Stable revenue growth

Memberships are perfect for boosting sales through predictable income and valuable insights from member data, enabling effective upselling and cross-selling strategies.

Encourage referrals

Happy, returning customers are your best promoters, likely to bring new adventurers to your doorstep.

A loyal customer base is invaluable. While attracting new clients is important, nurturing your existing ones can lead to sustained growth and a thriving community.

Membership setup with eola

Implementing a membership program has never been easier, thanks to eola's intuitive platform. Here's how we make setup a breeze:

  1. User-friendly interface: Our straightforward dashboard allows you to create and manage membership plans with ease.
  2. Customisation options: Tailor your memberships to fit the unique needs of your adventure or experience business, from pricing tiers to benefits.
  3. Automated processes: From sign-ups to renewals, eola automates the administrative tasks, letting you focus on delivering great experiences.
  4. Integrated tools: Having memberships as part of your your booking system allows you to seamlessly connect this with other features such as resource management, ensuring a smooth experience for both you and your members.

By leveraging eola for your membership, you not only streamline the process but also enhance the value you offer to your members, making it an essential tool for adventure and experience providers. Learn more about how eola can take your business to the next level in 2024 and save you time and money in the process.


Check out more tips on how to grow you activity centre in 2024 here:  How can AI be used in the activity and leisure industry? and Adding memberships to your business

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