New booking notifications stacked on a pale yellow background

Titles, taglines, descriptions, photos and prices: how to write eola listings that customers find, understand and book, on your widget and the marketplace.

How to write activity listings that get booked

A practical guide to titles, taglines, descriptions, photos and prices, so your listings get found on Google and the eola marketplace and turn browsers into bookings.

Children learning to ski at Torquay Alpine Ski Club with an eola winter pre-season checklist and a Christmas gift voucher

Get ready for winter in eola: open half-term and Christmas dates, check prices and waivers, brief your team, sell vouchers and make booking easy.

Winter pre-season checklist for activity businesses

Nine things to do in eola before the winter season starts: dates, prices, listings, waivers, team, payments, Christmas vouchers and the places customers find and book you.

Two children laughing on snow tubes, with a £50 credit voucher bought as a gift

How to set up credit and activity vouchers in eola and promote them for Christmas, so customers buy gifts now and book with you next season.

Sell more vouchers this Christmas | eola

Christmas is the busiest time of year for activity vouchers. Here’s how to set them up in eola and get them in front of gift buyers before December.

Sell more vouchers this Christmas

A family canoeing on a lake, with an end of season checklist showing review links on, vouchers on sale and next season’s dates open

Eight things to do in eola before you close for winter: tidy your listings, ask for reviews, keep income coming and open next season early.

End of season checklist for activity businesses

Before you take a breather after the busy season, a few jobs in eola will keep income coming over winter and get next season off to a strong start.

A child doing archery at an outdoor activity centre

What memberships do for activity businesses, whether they suit what you offer, and how to set up one that people want to buy.

Memberships for activity businesses: are they worth it?

Memberships turn one-off visitors into regulars who pay every month. Here’s what they do for your business, whether they suit what you offer, and what makes one people want.

A woman on a laptop by a lake with a five-star review speech bubble

Why reviews matter for activity businesses, where to collect them and how to ask every customer, plus how eola can ask for you after each visit.

How to get more online reviews for your activity business

Reviews tell new customers your activity is worth booking. Here’s where to collect them, how to ask every customer, and how eola can ask for you.

Woman sitting on a log with a laptop, with mountains and trees behind her

A blog brings activity businesses bookings from Google, answers customer questions before they ring, and the off-season is the best time to start one.

Why your activity business should start a blog

How a blog brings in bookings from search, answers the questions your customers already ask, and why the quieter months are the time to start.

Group paddleboarding at Ardingly Activity Centre with a Book now button and a new booking notification

How activity businesses can use social media to get more bookings: what to post, booking links, reviews, giveaways, influencers and paid ads.

Social media for activity businesses: get more bookings

What social media does for an activity business, and practical ways to turn followers into bookings, from booking links and reviews to giveaways and ads.

How to use social media to get more bookings

Laptop, open notebook, pen and a cup of coffee on a wooden table

Plan your blog, pick the right type of post, write it well and link it to your booking widget. A practical guide for activity and experience businesses.

How to write blog posts for your activity business

A practical guide to planning, writing and linking blog posts that bring in bookings, with examples from activity businesses.

Hiring summer staff? Here are our tips on how to manage activities staff and utilize the eola system with the new addition of shiftie.

Hiring summer staff for your activity centre?

The arrival of summer comes with the great opportunity to hire new seasonal staff for the activity industry. However, this can be very challenging for most businesses to deal with. eola is here to make your business run smoother and easier with our booking system.

Hiring summer staff for your activity centre? Here’s all you need to know

Get ahead of the busy season and boost your activity centre's revenue with these simple and effective strategies.

Sell more activities this Easter

Easter holidays are a golden opportunity for activity centres to attract families looking for memorable experiences. This period is a critical time for operators to differentiate their offerings, optimise their marketing strategies, and streamline their booking processes ahead of the busy summer season ahead. Here are six simple but super effective steps to help your activity centre make the most out of the Easter season.

Handling waivers in the activity industry just got easier - Here are our top tips to make waivers less stressful and time consuming!

Dos and don'ts when writing waivers for your activities

Waivers and questionnaires are crucial in the activity and experience industry, not only to ensure participant safety but also to protect your business. However, we all know stressful and time consuming the process of putting together these documents can be. But fear not - handling waiver in the activity industry just got easier! Here’s our concise guide of basic do’s and don’ts when writing waivers:

Dos & don'ts when writing waivers for your activities

Valentine's Day presents a golden opportunity for activity and experience providers to boost sales and thrive. Here's how you can do that:

Sell more experiences this Valentine's Day

Valentine's Day presents a golden opportunity for activity and experience providers to stand out and thrive. It's a time when the air is filled with romance, offering a perfect backdrop for unique and memorable experiences. 

In this blog post, we'll explore effective strategies to captivate your target audience and make the most of Valentine's Day!

Sell more experiences this Valentine's Day: Here's how

Memberships are a crucial feature every activity booking software should offer, find out how to leverage them as an activity centre!

Why January is a prime time to offer memberships

As the new year rolls in, it brings with it a wave of enthusiasm and resolutions. January, often associated with fresh starts and new goals, is the perfect time for activity and experience providers to capitalise on this momentum by offering memberships. Here's why:

Generate extra cash during the slow season with these fool-proof tools that will help your activity center thrive!

3 tools to increase your centre's revenue this season

In this post, we'll explore three tools that can make a real difference to your activity centre throughout the year, and especially during slower months.

3 tools that will increase your centre's revenue this season

Learn from a seasoned industry professional on how to navigate the busy season in the outdoor activity industry.

An Efficiency Guide for Outdoor Activity Centres

Hello, fellow adventurers! Owen here, reminiscing about my days navigating the thrilling rapids of managing outdoor activity companies. Those peak seasons were always a wild ride - a non-stop rush of customers, scheduling, and constant movement. It was a journey, but without the right preparation, it could feel a bit ...

Thriving in the digital age: A guide for outdoor activity centres

Discover 10 exciting event ideas to boost engagement and business at your activity centre this summer.

Top 10 Event Ideas for Your Activity Centre

Hello, fellow adventurers! As the summer sun starts to sizzle, it's time to turn up the heat at your activity centre. Hosting events is not just about filling up your calendar; it's about building a vibrant community, driving repeat business, and creating a treasure trove of content for future marketing ...

Summer success: Top 10 event ideas for your activity centre

Seven ways to fill your activity centre this summer, from promotions and social media to local partnerships, Google listings and reviews.

7 ways to boost your activity centre's summer bookings

Discover seven effective strategies to maximise your outdoor activity centre's bookings this summer. Learn how to use promotions, social media, local collaborations, newsletters, last-minute deals, Google listings, and online reviews to drive growth and customer satisfaction.

Summer success: 7 strategies to boost your activity centre's bookings

How AI can help activity centres save time, improve customer service, write engaging content and make better decisions.

Outdoor Activities: Harnessing AI for Growth

Explore the transformative power of AI in the outdoor activity industry. Learn how AI can optimise operations, enhance customer service, personalise experiences, boost safety, drive strategic decisions, and create engaging content. Discover how AI can drive efficiency, reduce costs, and fuel growth for your activity centre

How can AI be used in the activity and leisure industry?

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base.

Growing your following on social media organically

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base and boost brand awareness.

Growing your activity centre's social media engagement

Find out about the benefits and limitations of the three major social media platforms for experience businesses and activity centres.

Which social media platform is right for my business?

Most customers find and book your business online. Here are three ways to improve your website today: speed, navigation and content.

3 ways to improve your activity centre website today

Most customers find and book your business online, so your website does a lot of your selling. Here are three ways to improve it today.

3 ways to improve your site today

Using imagery is essential in convincing your customers to make a booking. The goal is to evoke emotion and trigger their imagination

How to use images to inspire and engage

Images are very powerful tools to inspire and engage your customers. They can even be essential in convincing your customers to make a booking or buy a voucher. The goal is to evoke emotion and trigger their imagination to make a lasting impression

Can customer complaints actually have positive effects in the end? And in that case when and how? Here's a few tips on what to think about.

How to manage bad online reviews

Can customer complaints actually have positive effects in the end? Here's a few tips on what to think about when managing bad reviews.

Academy