Tips & Tricks

Summer success: Top 10 event ideas for your activity centre

by Daniel Steele

Hello, fellow adventurers! As the summer sun starts to sizzle, it's time to turn up the heat at your activity centre. Hosting events is not just about filling up your calendar; it's about building a vibrant community, driving repeat business, and creating a treasure trove of content for future marketing strategies. So, let's dive in and ride the wave of our top 10 summer event ideas that are sure to make a splash!

  1. Competitive Spirit: Unleash the inner Olympian in your customers with competitions and tournaments. Whether it's a surfing showdown or a paddleboarding pursuit, these events can create a wave of excitement and camaraderie. Plus, they're a great way to showcase your centre's activities and create some friendly rivalry!
  2. Camp Out with the Kids: When school's out, summer camps are in! Offering summer camps can be a great way to engage with the local grommets (that's surfer speak for kids!) and provide a valuable service for families. Plus, happy kids equal happy parents, and happy parents equal repeat customers!
  3. Family Fun under the Sun: Host a day filled with activities for all ages. From beginner classes to fun races, these events can create lasting memories and instill a love for outdoor activities in the young and the young-at-heart. Remember, families that play together, stay (and pay) together!
  4. Movie Nights under the Stars: Turn your centre into an open-air cinema and host outdoor movie nights. Screen adventure or sports-themed movies that align with your activities. Just imagine it - "Surf's up" under the stars! It's a reel-y good way to attract a crowd.
  5. Fitness Frenzy: Challenge your community with a fitness boot camp or a yoga marathon. Not only will these events get hearts pumping, but they'll also show that your centre is about more than just fun and games - it's about promoting a healthy lifestyle too!
  6. Clean-Up Crew: Show your commitment to the environment by organizing a community clean-up day. It's a great way to bring people together and keep your local area looking its best. After all, a clean beach is a happy beach!
  7. Charity Champions: Be a hero in your community by hosting a charity event. Whether it's a race, a silent auction, or a donation-based class, these events can generate goodwill and positive press. Plus, who doesn't love a business that gives back?
  8. Themed Thrills: Spice up your schedule with themed days. How about a "Water Sports Wednesday" or a "Mountain Adventure Monday"? These events can add variety to your offerings and give customers a reason to come back week after week.
  9. Workshop Wonders: Knowledge is power, and workshops or clinics can empower your customers to learn new skills or improve their techniques. Plus, these events can position your centre as a hub of expertise in your field.
  10. BBQ Beats: Nothing says summer like live music and a BBQ. These events can create a festival-like atmosphere and attract a wide range of people. Plus, who can resist the sizzle of a good burger and the strum of a guitar?

So there you have it, folks! Ten sizzling summer events that can turn your activity centre into the hottest spot in town. Remember, the key to a successful event is planning, promotion, and a pinch of fun. So, get out there, soak up the sun, and make this summer one for the books!

And remember, while these events are sure to make a splash, they also serve a bigger purpose. They help build a strong, engaged community around your activity centre, drive repeat business by providing memorable experiences, and create a wealth of content for your future marketing strategies. Photos, testimonials, and stories from these events can be used in social media posts, newsletters, and promotional materials, helping to keep your centre in the spotlight even after the summer sun has set.

So, whether you're riding the wave of a surfing competition, lighting up the night with an outdoor movie, or sizzling up some fun at a BBQ, remember that each event is more than just a day on the calendar. It's an opportunity to connect, engage, and create lasting memories that will keep your customers coming back for more.

So, get out there, soak up the sun, and make this summer one for the books. And remember, in the world of activity centres, the fun doesn't set with the sun!

Not currently working with eola?

We are a next generation booking management platform.
We're here to help you succeed.

Learn more

Next article: Thriving in the digital age: A guide for outdoor activity centres