End of season checklist for activity businesses

Before you fully take a breather after the busy summer season, there are a few final tasks that can help set your business up for success in the year ahead. These simple steps will not only keep your operations smooth but also get your business ready for the off-season.

This checklist will guide you through the essential tasks to wrap up your season on a high note - let’s dive in!

1. Archive activities that are no longer available

With the summer season ending, it's crucial to review your offerings and archive any activities that are no longer available. This avoids the confusion and disappointment that can arise when customers attempt to book activities that are no longer running. Make sure to also remove any discounts or special offers that are no longer valid. Not only does this step boost customer satisfaction, but it also saves you and your team time and hassle in the long run.

2. Update contact information and sign out temporary summer staff

Before officially wrapping up the season, take the time to update all contact details on your customer-facing platforms. If you’re using a work email that you may not check regularly during the off-season, consider switching to an email you’ll monitor consistently.

Here's how to do it on eola:

Log in to your centre's eola account, then click:

Toolset -> Centre settings -> Customer contact email

Additionally, make sure to remove freelance staff from your platforms, and update passwords as needed to ensure the security of your systems.

3. Sell credit vouchers to generate off-season income

One of the best ways to generate revenue outside of your high season is by selling credit vouchers. Even if your business slows down or closes during the winter, these vouchers allow customers to purchase in advance. This creates a steady stream of income that helps cover off-season expenses and keeps your business top-of-mind for customers planning their next adventure.

4. Open next year’s booking dates early

To ensure a strong start to next season, consider adding next year’s activity dates to your booking calendar as early as possible. Having these dates available now allows customers to plan and book in advance, giving you an edge over competitors, but also provides you with insight into booking trends, enabling you to adjust staffing and resources accordingly.

If you're unsure about pricing for next year, start by listing your activities at the current year's rates. This can incentivise enthusiasts to book early, securing their spots at a lower price. As you get closer to the season, you can always adjust pricing to reflect updated costs. This strategy gives you both early bookings and the flexibility to update your rates later on.

5. Sell vouchers for Christmas gifts

Selling activity vouchers as Christmas presents is a great way to generate income and attract new customers during the quieter months. Gift vouchers are an easy, thoughtful present that appeal to a wide range of people. Plus, customers who redeem these vouchers often spend more than the voucher's value and bring along friends, helping you reach new audiences. We’ve seen a 20% rise in voucher purchases over the last year, so don’t miss out on this opportunity!

6. Offer memberships to encourage New Year’s resolutions

Around New Year time is when many people will be looking to start new routines, and your business can be part of that! By offering memberships, you provide customers with a convenient way to regularly engage in your activities while ensuring a steady income stream for your business throughout the year. Having memberships available before the new year kicks in will attract customers eager to commit to their new hobbies and goals, fostering a loyal customer base.

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Take the time now to implement these changes, and your business will be ready to thrive once the next busy season rolls around! 

Learn more about how eola can take your business to the next level and save you time and money in the process.

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Check out more tips on how to grow you activity centre here:  The benefits of the eola markteplace and Adding memberships to your business. 

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