Sell more experiences this Valentine's Day: Here's how

by Rita Costa

Valentine's Day presents a golden opportunity for activity and experience providers to stand out and thrive. It's a time when the air is filled with romance, offering a perfect backdrop for unique and memorable experiences. 

In this blog post, we'll explore effective strategies to captivate your target audience and make the most of Valentine's Day:

Offer activity vouchers

Activity vouchers are ideal gifts for Valentine’s Day, what better way to spend a romantic day than doing exciting adventures together. Personalised vouchers are an excellent choice for customers seeking unique and thoughtful presents and it is as simple as adding the voucher feature to your website, find more info here.

Promotions and discount codes

Promotions create a sense of urgency and make your offerings more competitive. Discounts like "Valentine’s Special: 25% Off " can quickly attract attention and encourage quicker decision-making, helping your activities stand out as desirable options.

Limited-time offers

Introduce exclusive, limited-time offers designed specifically for couples. For instance, a “Sunset Canoeing Trip for 2” can create a sense of exclusivity and the limited-time aspect creates urgency for booking a spot on the activity. These couple-oriented packages, available only around Valentine’s Day, make your offerings more appealing and special for those planning a romantic outing.

Adapt your messaging for Valentine's Day

Modify the messaging of your regular activities to suit the Valentine’s theme. A simple rebranding, like turning a 'Scenic Hike' into a 'Romantic Sunset Hike for Couples', can significantly increase the romantic appeal of your offerings and improve your SEO during this season.

Leverage social media

Use social media platforms to promote your Valentine's Day offers and reach a broader audience. Share captivating content, stunning visuals, and romantic hashtags like #ValentinesDayAdventures to showcase your special deals and inspire couples with unique date ideas.


Valentine’s Day offers a fantastic opportunity for activity and experience providers to enhance sales and provide memorable experiences. By implementing these strategies, you're set to attract more customers and boost your sales during the Valentine’s period.

Check out more tips on how to grow you activity centre in 2024 here:  3 tools that will increase your centre's revenue this season and How can AI be used in the activity and leisure industry?.

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