Today we're thrilled to announce we have closed a £2 million funding round led by Pentech Ventures, with participation from Techstars and a

eola raises £2 million in investment

Today we're thrilled to announce we have closed a £2 million funding round led by Pentech Ventures, with participation from Techstars and a number of leaders in travel and technology. Our goal is to provide cutting-edge operations technology to experience providers in the UK and beyond. From hiking tours in ...

PRESS RELEASE: eola announces 2 million fundraise success

Read our top SEO tips to get your eola marketplace page to the top of search engine results.

The eola marketplace aims to get more people outdoors and experiencing new adventures. Powered by the eola booking system, the marketplace makes it easier for customers to find new experiences, and ensures real-time availability and faster-than-ever booking flows.

How to improve your eola marketplace SEO

Between monthly subscription fees, transaction charges, and payment processing fees, the numbers can get confusing quickly.

In the world of online booking platforms, "What's the cost?" isn't always a straightforward question. Between monthly subscription fees, transaction charges, and payment processing fees, the numbers can get confusing quickly. In this blog post, we aim to demystify the labyrinth of booking system fees so you can make an informed decision for your business.

Booking platform fees: What you need to know

Explore the silver linings amidst financial challenges for UK activity centres. Harness the rise of 'staycations' and government support!

Rising to the occasion: Opportunities amid economic challenges for UK activity centres

Choosing a booking platform is a complex decision that impacts your business both operationally and financially.

Choosing a booking platform is a complex decision that impacts your business both operationally and financially. You need to assess multiple factors such as usability, cost, scalability, and security. By being thorough in your evaluation and matching your choice to your business needs, you can navigate the complexities and position your business for long-term success.

What to look for when picking a booking platform

As staycations decline, seaside activity centres must get lean, diversify offerings, build local alliances and use technology to drive bookings - there are steps they can take to build resilience despite fading domestic tourism boom.

The end of the staycation boom: What does it mean for activity centres

We are the first major booking partner to launch AI across our platform. Start creating high-quality content that engages and converts your

We are the first major booking partner to launch AI across our platform. Start creating high-quality content that engages and converts your customers...

Work smarter and faster with eola AI

Discover how to navigate the digital landscape with our comprehensive 7-step guide. Learn how to optimize online bookings, streamline management, enhance digital safety, improve user experience, retain customers, leverage social media, and make data-driven decisions. Equip your activity centre for the digital age and thrive in the online world

Digital Survival Guide for Activity Centres: 7 Steps to Thrive Online

Navigating the digital age: A 7-Step survival guide for activity centres

Can customer complaints actually have positive effects in the end? And in that case when and how? Here's a few tips on what to think about.

Can customer complaints actually have positive effects in the end? Here's a few tips on what to think about when managing bad reviews.

How to manage bad online reviews

We have been improving operations, check out our latest update that ensures a better experience for activity operators and enthusiasts!

In our continuous quest to refine and enhance the booking process for both our partners and enthusiastic participants, we are excited to announce our latest update that optimises the way you access your dashboard: a seamless, passwordless login feature!

Passwordless login update

Adventure and experience business rely on booking systems to keep their activities running, what are they and how do they work? Learn here:

The adventure and leisure industry thrives on providing unique experiences to customers, whether it's a thrilling zip line adventures, kayak tours or skydiving. To promote and manage these activities efficiently and ensuring safety, businesses rely on sophisticated booking systems. But what exactly is a booking system, and why is it crucial for the adventure and leisure industry?

What is an online booking system?

Our goal when building the eola platform was to create a fast, safe and easy-to-use system. In order to keep your payments completely secure, eola integrates with the payment processor Stripe.

How to set up payments on eola

By integrating seamlessly with Facebook Pixel, eola allows you to directly measure the impact of social media advertising on bookings.

We’re delighted to announce that eola now supports Facebook Pixel! By integrating seamlessly with Facebook Pixel, eola allows partner businesses to directly measure the impact of social media advertising campaigns on bookings, as well as build custom audiences and optimised campaigns. How does Facebook Pixel work? When someone visits your ...

Good news! eola now supports Facebook Pixel integration

We are thrilled to announce that John Lake, Chief Commercial Officer at Seedrs, has recently been appointed to the eola board of directors.

We are thrilled to announce that John Lake, Chief Commercial Officer at Seedrs, has recently been appointed to the eola board of directors. Following our £2 million funding round led by Pentech Ventures, John will be an invaluable asset as we enter our next stage of growth. Callum Hemsley, CEO ...

PRESS RELEASE: Seedrs CCO John Lake joins eola board

Get blogging to increase your bookings! A blog does not only add legitimacy to your business, it also greatly increases customer engagement

Get blogging to increase your bookings! A blog does not only add legitimacy to your business, it also greatly increases customer engagement and SEO. But how to start?

Get blogging to increase your bookings

As we look ahead to 2022, find out how we intend to shape the eola platform to support your business.

It’s been a busy summer for eola! Having substantially grown our team, we launched some significant upgrades to our technology.

Our plans for the year ahead

Snowsport England , Snowsport Scotland and Snowsport Wales have confirmed a partnership with activity booking platform, eola , which will se

Snowsport England , Snowsport Scotland and Snowsport Wales have confirmed a partnership with activity booking platform, eola , which will see them become the headline sponsor for the GBR ski race Series from 2020. The eola GBR Series 2020 brings the highest level of ski racing on UK artificial slopes. ...

PRESS RELEASE: eola become headline sponsor for GBR Series from 2020

Our mission is to empower our partners and support them as they grow their companies. The academy is a place for us to share what we know.

Our motivation for creating the eola academy

The beginning of the eola academy

Find out the key features the ideal booking system for rafting centres has and how these can help your activity business grow this year!

Navigating the rapids of running a successful rafting centre can be challenging.
That's where eola comes in - your new best friend in the world of booking systems, designed just for the wild ride of rafting and white water sports.
Let's jump right in and see why eola is the go-to booking system for rafting activities.

A booking system made for rafting operators

The UK is now on lockdown. That means no foot traffic, and your business now has to function entirely through its online presence. I'm Dan,

Get tech savvy during COVID

The UK is now on lockdown. That means no foot traffic, and your business now has to function entirely through its online presence.

3 ways to improve your site today

Discover seven effective strategies to maximise your outdoor activity centre's bookings this summer. Learn how to leverage promotions, social media, local collaborations, newsletters, last-minute deals, Google listings, and online reviews to drive growth and customer satisfaction

Boost Your Summer Bookings: 7 Proven Strategies for Outdoor Activity Centres

Summer success: 7 strategies to boost your activity centre's bookings

Images are very powerful tools to both describe your activities and inspire your customers. We've listed a few things that will help you

How to use activity images on the eola platform

Images are great tools to both describe your activities and inspire your customers. We've listed a few things that will help you choose the best images to engage your customers and increase your bookings.

Image guidelines for the eola platform

Discover how Big Green Adventures doubled bookings & revenue with eola's activities booking platform. Read their success story now. #Cornwall #watersports

Big Green Adventures doubles bookings in Cornwall

After years of surfing and coaching around the world Dale Unnuk founded the Big Green Adventures in 2011. Before eola, the team relied on paper diaries and spent countless days running ...

How Big Green Adventures saved time and doubled bookings with eola

A stressful part of managing an activity business is keeping track of waivers and questionnaires - here's the easiest way to do it!

Waivers and questionnaires in the activity industry

In the world of activity and experience businesses, waivers and questionnaires are critical. They protect businesses legally and help tailor services to individual needs. However, managing these documents can often be cumbersome, leading to inefficiencies and frustration for instructors and team members.

Streamlining waivers and questionnaires in the activity industry

If you are choosing an online booking system for your activity business here are the 10 essential features the best booking softwares have:

10 essential features for the best booking system

Now more than ever, activity and experience businesses, especially those in the activity centre and outdoor activities sector in the UK, need a reliable online booking system that both their team and customers love to use. Here are the ten most crucial features that make up the best booking system for your activity booking, scheduling and management needs.

10 essential features the best activity booking systems should have

As a business offering great experiences, you already have plenty to talk about - it’s just a matter of writing it down!

Promote your experience business with a blog

A successful blog should be updated regularly with relevant, meaningful content, which offers genuinely valuable information to your readers. The best and most efficient way to do this is to build a content plan.

Writing effective blog posts for your experience business

Though it may not seem like it, a virtual shopping basket is a powerful tool for growing your revenue. Find out how in our blog.

Encourage multiple bookings with the eola shopping basket

Of the many upgrades made to the eola booking widget in our recent redesign, one of the most important additions was the shopping basket. In this article, product manager Jamie outlines the challenges involved in bringing our shopping basket to fruition, and most importantly how you can use it to ...

Virtual shopping baskets: Drive multiple bookings

Explore the transformative power of AI in the outdoor activity industry. Learn how AI can optimise operations, enhance customer service, personalise experiences, boost safety, drive strategic decisions, and create engaging content. Discover how AI can drive efficiency, reduce costs, and fuel growth for your activity centre

Outdoor Activities: Harnessing AI for Growth

How can AI be used in the activity and lesiure industry?

Operational efficiency is key to success in the outdoor activity industry. Here’s why a booking platform is crucial in 2024.

Your rafting centre needs a digital booking platform

In the adrenaline-fuelled world of white water rafting, operational efficiency is key to success. If you’re still wondering, here’s why a digital booking platform is indispensable for your rafting centre:

Your rafting centre needs a digital booking platform: Here's why

In today's digital age, social media has become an indispensable tool for businesses to connect with their target audience, create brand awa

How to use social media to boost your bookings

While social media offers a plethora of platforms, it's essential to focus on those most relevant to your business. Each platform has its unique algorithm that determines what content appears in users' feeds...

Boost your bookings with social media

Before you put pen to paper, it’s worth thinking about what kind of content is going to work best for your business.

Which type of blog post works best for your experience business?

Generally speaking, online articles will fit into five broad categories. Knowing in advance which category you’re writing for will help keep your writing on track and focused.

Choosing the right type of blog post to promote your activity business

Here are the 10 most crucial features that make up the best booking system for your activity scheduling and class booking needs.

Choosing a booking system for your activity business

In the dynamic world of activity and experience bookings, having the right online booking system is pivotal. The ideal system in 2024 should embody a mix of user-friendliness, adaptability, and sophisticated features, catering specifically to the unique demands of activity centres and outdoor activity providers. It should enhance your operational efficiency, elevate the customer experience, and foster overall business growth.

Choosing a booking system for your activity business in 2024: 10 must-have features!

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base.

Growing your following on social media organically

Social media can be a powerful asset for any experience business or activity centre looking to grow their customer base and boost brand awareness.

Growing your activity centre's social media engagement

Selecting the right booking platform can be the difference between thriving in a competitive market or being overwhelmed by hidden costs

A comprehensive guide to picking a booking platform

Navigating the myriad of booking platforms available to businesses can be daunting. The options can often appear similar at first glance, but the nuances can have a profound impact on your business. The right platform can be a catalyst for success, while the wrong choice can result in hidden costs and inefficiencies...

Selecting a booking platform: A comprehensive guide

What to think about in these difficult times to protect your business. We continue to support our partners, so let's stay strong together.

Protecting your business - Corvid-19

We've collected some tangible ideas and suggestions from team eola on how to stay safe and protect your business. We will as always continue to support our partners, so let's stay strong together.

Protecting your business during the Covid-19 outbreak

In January 2022 we launched our new booking widget. Our old widget has faithfully and reliably processed millions of bookings over the years

Saying farewell to the old booking widget

Our ambition is to build the market's leading booking experience and constantly push the boundaries of technical innovation. To do this we ...

Moving to the new widget

Discover 10 exciting event ideas to boost engagement and business at your activity centre this summer.

Top 10 Event Ideas for Your Activity Centre

Hello, fellow adventurers! As the summer sun starts to sizzle, it's time to turn up the heat at your activity centre. Hosting events is not just about filling up your calendar; it's about building a vibrant community, driving repeat business, and creating a treasure trove of content for future marketing ...

Summer success: Top 10 event ideas for your activity centre

Learn from a seasoned industry professional on how to navigate the busy season in the outdoor activity industry.

An Efficiency Guide for Outdoor Activity Centres

Hello, fellow adventurers! Owen here, reminiscing about my days navigating the thrilling rapids of managing outdoor activity companies. Those peak seasons were always a wild ride - a non-stop rush of customers, scheduling, and constant movement. It was a journey, but without the right preparation, it could feel a bit ...

Thriving in the digital age: A guide for outdoor activity centres

Valentine's Day presents a golden opportunity for activity and experience providers to boost sales and thrive. Here's how you can do that:

Sell more experiences this Valentine's Day

Valentine's Day presents a golden opportunity for activity and experience providers to stand out and thrive. It's a time when the air is filled with romance, offering a perfect backdrop for unique and memorable experiences. 

In this blog post, we'll explore effective strategies to captivate your target audience and make the most of Valentine's Day!

Sell more experiences this Valentine's Day: Here's how

The solution for activity centres is here! No more juggling online bookings and in-person activity bookings on different systems!

Online and in-person bookings all in one

In the dynamic world of activity centres, managing bookings can be a complex juggling act. From kayak rentals to climbing classes, each booking is a step towards success. But what if managing these bookings – both online and in-person – could be seamless and efficient? Enter eola's game-changing solution: the integration of our card readers with your centre's eola account.

Online and in-person bookings all in one: The solution for activity centres!

Using an online booking system should be easy and fast. Less than an hour to set up and minutes to maintain.

Online Booking Systems for your activity centre

As an activity centre, it’s pretty likely that the vast majority of your customers come by email, or phone, or Facebook, or Whatsapp, or drop-ins, or even post! These channels are a royal nightmare to manage, and every centre we have spoken to in the past 8 months has talked ...

Setting up an online booking system for your experience business

Hiring summer staff? Here are our tips on how to manage activities staff and utilize the eola system with the new addition of shiftie.

Hiring summer staff for your activity centre?

The arrival of summer comes with the great opportunity to hire new seasonal staff for the activity industry. However, this can be very challenging for most businesses to deal with. eola is here to make your business run smoother and easier with our booking system.

Hiring summer staff for your activity centre? Here’s all you need to know

Content is extremely important in the age of technology, here are our top tips to help you create well-performing content!

How to build a content plan for experience businesses

Building a content plan

Data security is critical when selecting a booking system. Learn what to look out for from data privacy to secure payment processing

See how to check your booking platform is secure

In today's age ensuring the security of customer data and financial transactions is paramount. For activity and leisure businesses in the UK, selecting a booking platform that prioritises these security aspects is non-negotiable. In this article, we'll delve into the importance of data privacy, GDPR compliance, and secure payment processing in booking platforms.

Selecting a booking platform: Checking data security

In these unprecedented times when our entire industry is heavily affected by the current lockdowns and quarantines, we need to get creative.

How and why to push vouchers

During these unprecedented times, when our entire industry is heavily affected by the current lockdowns and quarantines, we need to get creative in new ways. One way to keep a revenue stream going, while helping people to stay hopeful and engaged, is through voucher sales.

How and why to push vouchers right now

eola was delighted to support Essex ActivAte, which got thousands of children and young people moving over the Easter holidays.

Active Essex's Easter programme succeeded in getting thousands of children and young people moving over the school holidays. eola was delighted to once provide an online booking system for the programme free-of-charge, after first supporting Active Essex in 2021. Delivered by Active Essex in partnership with Essex County Council and ...

Academy