Vouchers can give you a competitive advantage in the crowded outdoor activity market, here's 5 reasons why you should be using vouchers:

Running a seasonal business can be both thrilling and challenging. You get to provide people with memorable experiences in the great outdoors, but you also have to manage fluctuating customer numbers due to changing weather and seasons. One strategy that can help navigate these challenges and boost your business every season is using vouchers.

Seasonal businesses often struggle with unpredictable weather conditions and fluctuations in customer demand. Vouchers offer a flexible solution for both your business and your customers. By selling vouchers on your booking platform, you allow customers to purchase activities in advance and use them when the weather is favourable or when it suits their schedule. This flexibility encourages more people to engage with your outdoor activities, leading to increased revenue and customer satisfaction.

Vouchers can provide a steady stream of income throughout the year, as customers purchase them in advance, even when your centre is not operational. This can help cover fixed costs, invest in marketing, and improve your facilities, ultimately ensuring that you're ready to welcome guests when the season kicks off.

Vouchers provide an excellent opportunity for targeted marketing campaigns. You can tailor promotions to specific customer segments, such as families, adventure seekers, or corporate groups, and offer vouchers that align with their interests. This personalised approach can attract a diverse range of customers and help you maximise your business's potential.

Using vouchers can increase your brand's visibility. When customers purchase vouchers, they often share their experiences with friends and family, creating a word-of-mouth marketing effect. Additionally, vouchers can be gifted, further expanding your centre's reach. The exposure gained through vouchers can lead to an influx of new customers who may not have discovered your outdoor activity centre otherwise.

Managing voucher sales and redemptions can be straightforward with the right tools and systems in place. With eola, it is easy to keep track of sales, expiry dates, and customer data all within one fully integrated booking system. This ensures a smooth customer experience and reduces administrative burdens.

Vouchers can give you a competitive advantage in a crowded market. By embracing vouchers, you can not only survive but thrive, making the most of each season and creating memorable outdoor experiences for your customers.

Looking for more ways to increase your revenue during this season? Take a look at How can AI be used in the activity and leisure industry? and Boost your bookings with social media .

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Running a seasonal business can be both thrilling and challenging. You get to provide people with memorable experiences in the great outdoors, but you also have to contend with fluctuating customer numbers due to changing weather and seasons. One strategy that can help you navigate these challenges and boost your ...

Why you should be using vouchers in your activity centre

Choosing a booking platform is a complex decision that impacts your business both operationally and financially.

The right booking platform can propel your business to new heights. However, the wrong choice could saddle you with hidden costs and inefficiencies. With a plethora of platforms to choose from, it's easy to feel overwhelmed. To help you make an informed decision, let's break down the must-haves and key considerations when choosing a booking platform.

A well-designed user interface can be a game-changer to your online conversion. Look for platforms that genuinely invest in their user experience, offer real-time availability, and are mobile-responsive. Tips for evaluation:

Test the booking platform on multiple devices (especially mobile and tablet)

Ask for their average conversion rate to gauge platform performance

Ask to see a business that is similar to yours that uses their platform

Booking platforms often have a complex fee structure involving monthly subscription fees, transaction fees, and payment processing fees. You need to understand each to make an accurate cost assessment. Tips for evaluation:

Consider the total cost of ownership, not just the upfront costs

We dive into booking platform fees in one of our other blogs.

A modern booking system should automate most, if not all, administrative tasks for payments, bookings and schedule management. This efficiency can translate into cost savings over time if you are prepared to adapt your workflows to get the best out of the platform. Tips for evaluation:

Discuss how the platform will automate your most time-consuming tasks

Assess the automation levels and their compatibility with your processes

Your business will grow; your booking platform should too. Assess whether the platform can accommodate more users, more bookings, and more products without disproportionate increases in costs. Tips for evaluation:

Inquire about pricing changes if your business scales

Check if the system can handle increased volumes efficiently

Data protection is non-negotiable. The platform must comply with GDPR regulations and offer robust encryption methods to protect sensitive customer data. Tips for evaluation:

Confirm that the platform is GDPR compliant

Check for secure data handling and storage protocols

You can learn more about data privacy and security for booking platforms in one of our other blogs.

Your booking platform should offer a range of payment processing options and be transparent about the associated fees. Tips for evaluation:

Understand the payment processors the platform supports

Assess whether their fee structure suits your transaction volume

We explore booking platform payment fees in one of our other blogs.

Choosing a booking platform is a complex decision that impacts your business both operationally and financially. You need to assess multiple factors such as usability, cost, scalability, and security. By being thorough in your evaluation and matching your choice to your business needs, you can navigate the complexities and position your business for long-term success.

What to look for when picking a booking platform

User experience and usability

Transparent pricing

Cost saving

Scalable

Security Measures

Payment processing

Conclusion

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