News & Updates

PRESS RELEASE: Seedrs CCO John Lake joins eola board

by Daniel Steele

We are thrilled to announce that John Lake, Chief Commercial Officer at Seedrs, has recently been appointed to the eola board of directors. Following our £2 million funding round led by Pentech Ventures, John will be an invaluable asset as we enter our next stage of growth. 

eola co-founder and ceo callum hemsley and seedrs cco john lake
Callum Hemsley, CEO of eola, and John Lake, CCO of Seedrs

eola is a complete booking and business management platform for experience and activity providers, previously accepted as one of ten exceptional companies on the renowned Techstars Accelerator program. We've worked closely with John over the last 12 months, and during this time we've seen our business grow an incredible 5x, tripling the number of experience providers using our system.

John’s role at Seedrs sees him work with exceptional businesses, supporting them in their fundraising and growth. Having previously worked as European Sales Director at Eventbrite, John will bring his years of experience to help guide the eola platform in our journey to power the activities industry in the UK and abroad. 

team eola
The eola team 

Callum Hemsley, CEO of eola, said: We are absolutely delighted to welcome John to our board. We’ve been working with him closely over the last year, and found his advice and candour to be consistently remarkable. With his deep focus on forging strong customer relationships and passion for building exceptional technology, he aligns beautifully with our vision and mission. We can’t wait to see what the future brings with the remarkable team at eola.”

John Lake, CCO of Seedrs, said: “eola is such an exciting company that is seeing incredible growth. The entire team is dedicated to creating a bespoke and innovative platform for an industry which is traditionally offline. This is especially important as the world opens up and the activities market sees a huge rise in online bookings. I am so excited to see eola continue to flourish and bridge the gap between providers and the world of countless enthusiasts, now more excited than ever to go back to the activities they love.”

eola co-founders callum hemsley dan steele
eola co-founders Callum Hemsley (CEO) and Dan Steele (CTO)


eola is a complete booking and management platform for experience providers. We enable businesses to automate their processes - from taking bookings to resource management - while significantly increasing their revenue. Our cutting-edge technology makes it easy to manage all day-to-day admin so our partners can save valuable time to focus on delivering outstanding experiences.

Launched in 2020, the eola marketplace aims to get more people outdoors and experiencing new adventures. The experience marketplace is powered by the eola booking system, not only making it easier for customers to find new experiences but also ensuring real-time availability and faster-than-ever booking flows.

eola desktop view

About Seedrs

Seedrs is a leading online investment platform. It allows investors to buy and sell shares in private companies, and ambitious entrepreneurs to gain investment for their businesses while building communities in the process

Since its launch in 2012, Seedrs has funded over 1,200 deals, with over £1 billion invested on the platform to date.

Business that have successfully raised funds with Seedrs include Revolut, Perkbox, Wealthify (sold to Aviva), Tandem, FreeAgent (sold to RBS), Allplants, Stamplay (sold to Apple), Chapel Down, Assetz Capital, Courier (sold to Mailchimp), THIS, Humble Grape, JAJA Finance and Mindful Chef (sold to Nestle).

Seedrs is backed by leading European institutional investors as well as over 4,600 of its own customers.

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