Get blogging to increase your bookings
If you aren’t already, we highly recommend you start blogging. A blog not only adds legitimacy to your business, it also greatly increases customer engagement and SEO (Search Engine Optimisation is what affects how high up your business appears in Google searches).
How to get started
A good way to start is to ask yourself the question “What is it that leads customers to my business?”. Is it a desire to book an experience in your general location? Or maybe looking for places to book one of the specific experiences you offer? Or is it a need for some true inspiration? There are many reasons why customers are looking for your business. By developing a strong blog, you can start ensuring that whatever the reason, they will find you.
Start with brainstorming the top searches you think potential customers would put into the Google search field when looking for what you offer. When you've identified the questions, start planning blog topics that will answer those questions
Use images to tell your story
It’s important to use high-quality images in your posts to truly capture the emotions and sense of the experiences you offer. You want your visitors to feel like they’re already part of it, and ultimately click that Book Now button. You can read more about images in our blog how to use images to increase bookings.
Help your customers to find what they're looking for
After you've answered the question your customer has, or given them the added value of information you think they seek, make sure to remind them of what you offer. Add a simple call-to-action (CTA) at the end of each blog post, guiding your customers to find how to book the experience they're looking for.
Blog posts also provide you with extra content to share on your social media accounts to drive further engagement and build deeper relationships with your customers, keeping them coming back again and again.
Want to know more about how to optimise your bookings? Read about how to let customers book direct from Facebook