Why we’ve cut our booking fee to 2%
On the 2nd of November we cut our booking fee to 2% + VAT per booking, one of the lowest in the UK. It’s the biggest change we’ve ever made to our pricing, and we want to tell you why we did it.
In short: the cost of living is squeezing activity businesses and the families who book them, so we want more of every booking to stay with you. We believe in this industry, we want to see it thrive, and our marketplace has grown to the point where we can give more back.
Putting more back into activity businesses
The last few years have asked a lot of activity providers. Running costs have gone up, families think harder about every day out, and one wet weekend can change a whole month. Margins in this industry were never big, so every pound matters.
A lower booking fee means more of every booking stays with you, to put into your team, your kit and your next season.
Built by people who run activities
eola isn’t a software company looking in from the outside. Our team includes people who have run activities themselves, so we know what a busy Saturday at the front desk feels like and how much a quiet week in February can hurt.
We built eola for the watersports schools, snowsports clubs, activity centres and adventure operators that get people outdoors and trying something new. When they do well, more people find a new hobby, and the whole industry grows. This is what we care about.
A growing marketplace makes it possible
The eola marketplace keeps growing, and our partners are growing with it. Every year it introduces more people to activities they’d never have found on their own, and brings those customers back to our partners again and again.
Our partners see it too. Norfolk Snowsports says the marketplace brings them business they “simply wouldn’t have had otherwise”. Big Green Adventures doubled their online bookings and revenue with eola, growing by 36% a year on average over four years.
When our partners grow, we grow. That’s what lets us take less from every booking and leave more with you. See how the eola marketplace can grow your business.
See eola in action
We can’t wait to see what this means for our partners: more of every booking in your pocket, and more customers finding you. If you run activities and want a booking system that’s on your side, book a demo or get in touch. Let’s grow together.