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Exciting update: We are reducing our prices to 2%

by Rita Costa
2 November, 2026

Big news: from Monday 2 November, eola’s booking fee drops from 5% to 2% per booking.

That’s less than half what it was and the lowest booking fee eola has ever had. It is also one of the lowest in the UK for a premium booking system trusted by hundreds of activity centres, watersports clubs, ski schools and outdoor businesses.

eola’s booking fee dropping from 5% + VAT to 2% + VAT, a 60% lower booking fee, live from Monday 2 November

It’s the biggest change we’ve ever made to our pricing, and there’s more: tools that used to be part of our Pro plan now come with the 2% plan too. eola has never been more affordable, or more accessible!

Pro tools, now included

We want every business on eola to get the most out of it, whatever its size. So the tools our Pro partners have used to grow now come with the 2% plan:

  • Discount codes to fill quieter days, run promotions and reward loyal customers.
  • Deposits, so customers can secure group bookings and stays with a smaller payment up front.
  • Class passes that turn first-time visitors into regulars.
  • Seasonal pricing, so your prices follow your busy and quiet seasons.
  • QR code check-in to get groups through the front desk and out on the water faster.
  • Rentals and accommodation, so customers can book kit hire, pitches and stays alongside your sessions.

More ways to sell means more customers and more revenue. Smarter tools mean less admin, so your team can spend its time growing the business instead of chasing paperwork.

Everything you need to run your business, in one place

From the moment someone finds you online to the day they come back for more, eola runs it all, so you can spend less time on admin and more time doing what you love.

  • Bookings that work while you sleep. Customers book and pay on your own website in a few clicks, day or night.
  • One calendar for everything. Sessions, rentals, stays, instructors and equipment in one place, so you never double book a board or a coach.
  • Customers who keep coming back. Memberships, class passes and gift vouchers bring in revenue all year round.
  • A faster front desk. Waivers and questionnaires are done before anyone arrives, and QR code check-in gets groups going straight away.
  • Numbers that make sense. Clear reports and payouts show you exactly how your business is doing.

“eola has allowed me to view and manage every area of my business in one place. It has made a huge difference.”

Dale Unnuk, owner and head coach, Big Green Surf School

“It’s literally about five clicks and they’ve booked and paid. And it’s much easier for us to track everything.”

Hugh Murray, Porthcawl Surf School

The eola marketplace: new customers, without the extra work

The eola marketplace is one of the best reasons to be with eola. Thousands of people come to eola looking for their next adventure, and we put your activities right in front of them.

We promote your activities at the top of Google searches, on Google Things to Do and across our own guides and location pages, so new customers find you without the cost of running your own ads. Marketplace bookings land in your eola calendar like any other booking: no extra admin, just extra customers.

And it works. So far this year, the eola marketplace has introduced our partners to over 4,000 new customers, and two in three people who book through it are new to the business they book with.

“The marketplace was a huge selling point for me. It’s such a unique feature, no other booking system we looked at had anything like it.”

Hannah, Norfolk Snowsports Club

That first booking is just the start. Many marketplace customers become regulars who come back year after year and bring their friends and family with them.

eola marketplace search results for things to do this weekend, beside a new marketplace booking and 4,000 new customers introduced to eola partners this year

See how the eola marketplace works

Why we’re doing this

We love this industry. We’re part of it, and many of our team have run activity centres themselves, so we know first-hand what it takes to get people outdoors, trying something new and making memories that last. We want to see every one of those businesses thrive, and giving back to the community we come from matters to us.

The eola marketplace is what makes it possible. As it grows, it lets us bring our booking fee down to 2% + VAT and open up our best tools, so more of every booking stays with the businesses that make it happen.

Want an even closer partnership?

Some businesses want even more from eola: a dedicated account manager, bespoke reporting built around the way you work, and priority service. If that sounds like you, talk to us and we’ll put together the right support for your business.

Excited to see what eola can do for your business?

Book a demo and we’ll show you around: your bookings, your calendar, the marketplace and everything in between. Or get in touch for a chat. We’d love to hear from you.

Next article: Why we’ve cut our booking fee to 2%