How Norfolk Snowsports improved their operations and increased revenue with eola

When Hannah joined Norfolk Snowsports Club, she inherited a system that worked, but only just.

“We were using Gladstone Plus 2,” she says. “It’s something I’d used before, so I knew it well. But it was a legacy system… and legacy for a reason.”

Behind the familiarity was a growing problem: processes were manual, reporting was limited, and the experience for both staff and customers was falling short.

Outgrowing a legacy system

Upgrading their existing system was an option, but not a compelling one.

“It was going to be a big upfront cost,” Hannah explains. “And we still weren’t confident we’d get the level of support we needed.”

For a committee-run club, the cracks were showing across the organisation:

• Pulling membership data was difficult
• Booking required unnecessary steps for customers
• Teams relied heavily on manual processes

“Finance wanted better reporting. Front of house wanted less admin. And for me, it was about improving the customer experience — and ultimately increasing revenue.”

Without an in-house IT team, they needed something simple, reliable, and built for day-to-day use.

A simpler experience for customers and staff

Switching to eola quickly transformed how the club operates.

“Customers are doing so much more online now,” says Hannah. “The phones ring less, queues are shorter — and that’s made a huge difference to the experience we can deliver.”

With less time spent on admin, the team can focus on customers instead of processes.

“The system is just easy. Creating activities and schedules takes seconds, and now the wider team can manage it — not just management. That’s been really empowering.”

Operationally, efficiency has improved across the board.

“Resource management has been a game changer. eola automatically manages our capacity, so we’re never overselling or double-checking everything.”

Automation has further reduced workload:

• Disclaimers are handled automatically
• Post-activity emails are sent without manual input

“It means customers always have the information they need, without adding extra work for the team.”

Unlocking new revenue through the eola marketplace

One feature stood out to Hannah from the start.

“The marketplace was a huge selling point for me. It’s such a unique feature, no other booking system we looked at had anything like it.”

After joining eola, the team listed their entry-level activities, including taster sessions, beginner lessons and tubing on the eola marketplace. 

“The results have been incredible, we’ve generated £36,000 in bookings through the marketplace in the past year.”

For a club without a large marketing team or budget, that kind of exposure has been invaluable.

“That’s £36k of business we simply wouldn’t have had otherwise.”

Transforming membership management

Memberships have always been central to Norfolk Snowsports Club, with over 2,000 active members. But previously, managing them was a time-consuming, manual process.

“Everything was done over the desk,” Hannah says. “Signing people up, taking payments, updating details, it took a huge amount of time.”

With eola, that’s changed completely.

“Now members can sign up from home, manage their details, and book sessions themselves. It’s a much smoother experience.”

Payments are automated, removing a significant administrative burden.

“It means we spend less time managing memberships, and more time actually looking after our members.”

The impact hasn’t just been operational, it’s also driving growth. “Even over the past year, eola have continued to improve the memberships feature, and we’re seeing our membership base grow as a result.”

A system (and team) you can rely on

Looking back, the difference between eola and their previous system goes beyond just functionality.

“It really is a one-stop shop for running your activity business well,” Hannah says. “Our customers are happier, our team are happier, and we’re seeing a positive impact on revenue.”

And for a team that doesn’t consider itself particularly technical, ease of use has been key.

“Even if you’re not tech-minded, it’s really intuitive. And the support team are amazing, there’s always someone there to help.”

That level of support has stood out.

“They’ve even visited us on-site to help us optimise how we’re using the system. That’s something we just didn’t see with any other provider.”

“If you’re thinking about switching, just do it”

For Hannah, the advice to other activity providers is simple.

“If you’re thinking about making the switch, just do it. It’s one of those decisions you can overthink, but it’s so much easier than you expect.”

For most, getting started doesn’t require a huge project or technical expertise. “You can literally sit at home on the sofa and get yourself set up in the evening. It’s that straightforward.”

And for businesses with more complex setups, there’s support every step of the way.

Learn more about what eola can do for you

Norfolk Snowsports Club’s journey shows what’s possible with the right tools in place – less time spent on admin, a better experience for customers, and new revenue streams that simply weren’t accessible before.

Whether you're looking to streamline operations, grow your membership base, or reach new audiences, eola is built to help you get there.

If you’re curious about what that could look like for your business, get in touch with the team or book a demo to see how eola can support your next stage of growth.