Tips & Tricks

Dos & don'ts when listing activities and experiences

by Rita Costa

Creating standout listings for your activities is essential for attracting enthusiasts and adventurers. Here's a guide on how to craft descriptions that not only capture attention but also help you make more sales!

Don't: Just describe the activity

While it's essential to convey what your activity involves, simply describing it won't cut through the noise and competition.

Do: Keep SEO in mind

Use keywords that your potential customers are searching for. This strategic approach isn't just about visibility, it's about positioning your offerings at the forefront of search results, making it easier for adventure-seekers to find exactly what they're looking for. Remember, a well-optimised listing is your first step towards topping search engine results.


Don't: Forget to mention the essentials

A common oversight in activity listings is the omission of crucial details.

Do: Cover it all

From the location specifics to gear requirements, ensure your description is comprehensive. Mention everything participants need to know to prepare for the activity. This clarity not only enhances the customer experience but also reduces the need for back-and-forth communication, allowing your guests to focus on the excitement ahead. The more crucial info you add, the less phone calls you'll get!


Don't: Write long descriptions or titles

In the digital age, attention spans are short and people are quick to move on if they don't get the information they are looking for straight away.

Do: Bullet point the essentials

What will participants gain from the experience? What fitness level is required? Are there any specific skills needed? Bullet points are your friends, enabling quick scans and immediate understanding of what's in store, making your listing accessible at a glance.


Don't: Waste hours crafting the ideal caption

Time is a precious commodity, and in the fast-paced world of activity provision, efficiency is key. 

Do: Let our AI writer tool do it for you

eola offers an innovative AI writer tool designed to streamline the content creation process. In mere seconds, you can generate captivating, user-friendly descriptions that incorporate all the vital details of your activity. This tool not only saves valuable time but also ensures your listings are optimised and engaging, enhancing your online presence and appeal to potential customers. Watch this video that takes you through uploading an activity description with eola AI!


Why choose eola?

Updating your activity listings and keeping your content engaging can be a time-consuming task. eola AI content writer streamlines this process by generating creative and SEO-optimised descriptions tailored to your activities, not only saving time but also enhancing the attractiveness of your offerings. This feature is a must-have for those looking to increase their visibility and engage more customers without the extra workload.

The AI content writer tool is one of the many free tools part of our booking system to help you and your team manage your business day-to-day, test out eola AI here for free.

Incorporate these strategies to ensure your activity listings are both compelling and effective. With eola's support, reaching your target audience and boosting your bookings is easier than ever!


Check out more tips on how to grow you activity centre in 2024 here:  Choosing a booking system for your activity business in 2024: 10 must-have features! and Work smarter and faster with eola AI

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