If you run an activity business, potential customers will be looking at your website for information and inspiration. A blog can be a powerf

If you run an activity business, potential customers will be looking at your website for information and inspiration. A blog can be a powerful marketing tool for helping people discover your business and make a booking.

Here are five ways a blog can help your business.

SEO stands for search engine optimisation. It’s a bit of a buzzword in the digital marketing world, and for good reason - without good SEO, it’s very difficult to get your website noticed and ranked higher up in search results.

Search engines like Google routinely analyse websites to determine how well they answer the questions or search terms people are looking for, and thus how highly to rank them in search results. They use many different metrics to figure this out, including how popular the site is, how often it uses key words and phrases, how long visitors spend on it, and how frequently it is linked to by other websites.

A good blog can boost all of these numbers, and therefore increase your visibility in search engine results.

There’s so much that goes into your business that can’t be easily summarised in social media posts or on your website’s homepage. A blog can help visitors understand more about what to expect from your business, whether that’s getting to know your team, learning about your part of the world, or finding out about your activities.

One important purpose of your blog is of course to inspire people to book onto your activities. As well as describing what people can expect and all the wonderful fun they'll have, including a clear link to your activities page will encourage people to make a booking. Keep things simple and use call-to-actions (CTAs) such as Book here, Find out more or See available activities.

Once published, articles have a much longer lifespan than other types of content, such as social media posts. If built properly and well-written, a good blog post can help bring in bookings for years, giving you potentially large returns on the time you invested putting it together.

It’s important to be consistently posting great content on your social media platforms. Repurposing text from your blog is a great way to do this. You can encourage people to click through to your blog if they want to find out more, linking up your social media and content marketing strategies.

We hope you found this article helpful and informative. For more marketing tips and ideas, visit the eola Academy, and give us a follow on Instagram for all the latest updates.

If you’re looking for a next generation business management platform, why not check out eola today?

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If you run an activity business, potential customers will be looking at your website for information and inspiration. A blog can be a powerful marketing tool for helping people discover your business and make a booking. Here are five ways a blog can help your business. Build SEO SEO stands ...

5 reasons blogging is a powerful tool for activity businesses

eola is excited to announce its new official partnership with Surfing England , co-sponsoring their Junior Surf Series for the next three ye

eola is excited to announce its new official partnership with Surfing England, co-sponsoring their Junior Surf Series for the next three years together with fellow co-sponsor Animal.

The Junior Surf Series will bring together young surfers to compete, as well as provide training to enable more clubs to run competitive programmes in the future. The series will supply clubs with event equipment, training for volunteers, scoring technology, prizes, social coverage, plus heaps of enthusiasm and support.

eola is proud to be the key supporter of the 2022 series of five SE competitions, the first of which will be in Devon at the end of March 2022.

Surfing England is the recognised National Governing Body for the sport of surfing in England. A non-profit membership organisation, Surfing England is run by surfers to develop more opportunities for surfing in England.

eola offers a complete booking and management system for experience providers across the UK and abroad. Working with a variety of partners their aim is to empower experience providers and increase participation across the activities industry.

Callum Hemsley, CEO of eola, said:“Sponsoring this fantastic series of competitions is something we are incredibly proud of. Surfing England provides enormous support for so many people looking to learn, develop, and compete.  The Junior Series gives emerging young talent a great opportunity to showcase their skills, and we are thrilled that eola can help enable that.”

Ben Powis, CEO of Surfing England said: “We’re absolutely delighted to have eola on board and working as part of our surfing community.  The team there  are brimming with energy and super passionate about helping people access the outdoors, which makes them perfect partners for the Junior Surf Series as we seek to inspire the next generation of talented young groms.”

Our mission at eola has always been to help grow accessibility and participation for the experience and activity industry, by making it easy for businesses to manage day-to-day admin via one beautifully simple platform.

If you're in need of a booking and management system, you can learn more about eola here. For more tips and tricks on how to use eola or grow your business, take a look at the eola Academy.

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eola is excited to announce its new official partnership with Surfing England , co-sponsoring their Junior Surf Series for the next three years together with fellow co-sponsor Animal. The Junior Surf Series will bring together young surfers to compete, as well as provide training to enable more clubs to run ...

PRESS RELEASE: eola announces partnership with Surfing England

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