A new exciting chapter here at eola, learn all about our plans for the future and how it will impact the activity and adventure indsutry.

We're entering a new chapter here at eola, and we wanted to share some important updates with our awesome community of partners and adventure enthusiasts.

After several years of dedication and hard work, eola’s founder and CEO, Callum Hemsley, is stepping down from his role. Since launching in 2017, Callum has been at the forefront of eola, guiding it through innovations, challenges, incredible partnerships and growth. Under his leadership, eola has become one of the UK's leading booking technology providers, redefining how activities and experiences are managed and booked.

But don’t worry, Callum isn't saying goodbye! He'll continue to shape our journey from the boardroom, providing the strategic insights that have fuelled our journey thus far.

Stepping into the CEO role is our very own co-founder and former Chief Technology Officer (CTO), Dan Steele. Dan's profound understanding of technology and its potential to revolutionise the activity and experience industry positions him perfectly to lead eola through its next phase of growth.

We are excited to continue delivering solutions that not only streamline operations for activity operators but also enhance the overall experience for adventure seekers everywhere. Under Dan's leadership, eola’s more committed than ever to innovating and improving how experiences are booked and enjoyed.

A huge thank you to Callum for his leadership and vision. And here's to Dan, as he guides eola into a future filled with innovation and growth. 🥂🎉

Eager to learn more about our latest updates? Take a look at Google and Apple Pay update and Work smarter and faster with eola AI.

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Exciting leadership changes at eola

Exciting leadership update at eola

Big news, everyone! We’re really excited to share a leadership update at eola.

After four years leading Customer Success, and working side-by-side with partners across the UK, Owen is stepping into the role of General Manager at eola, guiding the business through its next chapter.

Owen brings a rare perspective to this role. Before joining eola, he was a partner using the platform in his own operation. He knows what it’s like when things are busy, when plans change quickly, and when your systems need to keep up. He’s spent the last four years using that understanding to shape how eola supports partners and how the product evolves.

As eola moves into its next phase, our focus is clear: building reliable, practical tools shaped by real-world use. With the platform evolving to bring activity bookings and accommodation together in one system, Owen will be at the centre of keeping eola focused, aligned, and close to the businesses we build for.

We’re looking forward to what’s next, and we’re grateful to every partner who helps shape eola through feedback, ideas, and the realities of running a busy operation. Congratulations Owen, and here’s to the next chapter!

Eager to learn more about our latest updates? Take a look at Fresh new look for your activities and The benefits of the eola marketplace.

Exciting leadership update at eola

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