How online reviews can be your most powerful marketing tool

by Daniel Steele

Today, online reviews are one of the most powerful factors affecting our buying decisions. 

In the digital world we live in, we get bombarded with confusing and sometimes directly contradictory marketing and sales messages on a daily basis. It can be extremely difficult to know what is true or not, so it’s very easy to understand why reading online reviews from our peers is so powerful. 

heart in the sand

If you can gain positive reviews on Google, Facebook business, TripAdvisor, Yelp or any other preferred review platform, then you are ahead of the game. Make sure you customers can find you there, and encourage them to leave great reviews! 

 Additionally, displaying positive reviews on your website has shown to improve businesses conversion rates with a whopping 270%! Not only do online reviews provide social proof, they also add to your SEO (Search Engine Optimisation) score and will drive even more visitors to your site. 


Studies show that online reviews are even more vitally important for local businesses. 9 out of 10 customers will read reviews before making a booking and most customers read an average of 10 reviews before they trust a local business.

 So help your customers help you! It can be absolutely vital for your business and can massively increase your bookings and revenue. 


But what happens if you end up getting a negative review? Read more in our blog about how to manage a bad online review 

Want to know more about how you can increase your bookings with our online booking and management system? Learn more here

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